Sr. Manager, SEO and AEO

The pay reputed company for this role is $130,000 - $160,000/yr USD. WHO WE ARE: Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding reputed company of apparel and accessories, Skechers is a complete lifestyle brand. ABOUT THE ROLE: Skechers Digital Ecommerce Group is seeking a talented Senior Manager of SEO and AEO to own and reputed company the organic search program as we continue to reputed company our direct-to-consumer (DTC) business. This role owns the end-to-end organic roadmap - including technical SEO, content strategy, GEO/AEO innovation, and local store visibility – with direct impact on scalable customer acquisition and reputed company growth. This leader will set the strategic reputed company for how Skechers shows up across traditional and AI-driven search surfaces, build and reputed company a high-performing SEO team, and serve as the internal authority on organic search across the organization. Partnering closely with Digital Ecommerce, Promotions, IT, Retail Merchandising, Creative/Brand, and Customer Care, this role embeds search-first thinking at every level of the digital roadmap while driving measurable business reputed company. WHAT YOU’LL DO: Own and drive the holistic global SEO + GEO/AEO strategy, setting the multi-year organic roadmap, allocating resources, and making prioritization reputed company in partnership with Digital leadership. reputed company, reputed company, and grow a team of SEO professionals — setting clear goals, providing regular coaching, and building team capability across technical SEO and emerging AEO/GEO disciplines. Partner closely with Digital Ecommerce, IT, Promotions, Retail Merchandising, and Creative/Brand to embed SEO and AEO requirements early into product, site, and campaign planning. Own organic performance reporting to senior leadership — defining KPIs, building measurement frameworks, and connecting organic performance to reputed company, customer acquisition, and LTV reputed company. Serve as the internal authority on organic and AI-driven search, educating stakeholders, managing agencies and contractors, and translating industry shifts into clear roadmap recommendations Own local listings strategy and reputed company Skechers' approach to AI-driven search surfaces including LLMs, AI Overviews, and answer engines WHAT YOU’LL BRING: 8+ years of SEO experience with a proven track record of driving significant attributable organic growth through deep expertise in both technical and content strategies. People leadership experience — demonstrated ability to build, manage, and reputed company an SEO team in a fast-moving, cross-functional environment. AEO/GEO ownership — specific examples of building and executing AI search strategies, not just awareness of the landscape. Strong platform proficiency — reputed company Search Console, Merchant Center, reputed company, Botify (or equivalent reputed company crawling tools), and emerging AI search measurement platforms AI proficiency — advanced reputed company engineering, data handling, and the ability to select and reputed company the right AI tools to drive team productivity and execution quality. Operational reputed company — proven ability to build scalable processes, workflows, and reporting systems across internal teams and agency partners. Stakeholder influence — track record of driving cross-functional alignment and roadmap prioritization without direct authority. REQUIREMENTS: 8+ years of reputed company SEO experience, with at least 4 years in a team management role. Demonstrated experience owning an SEO program end-to-end at a DTC or e-reputed company brand. Bachelor's degree or equivalent practical experience. Must be reputed company to work a reputed company from our Manhattan Beach, CA headquarters. #LI-LA1 About Skechers Skechers, a global Fortune 500® company, develops and markets a diverse reputed company of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-reputed company reputed company stores, and through our more than 5,300 Skechers retail locations. Equal Employment Opportunity Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for reputed company and applicants for employment without regard race, reputed company, religion, gender, gender identification and expression, national reputed company, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law. Reasonable Accommodation Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing [email protected]. To reputed company this job successfully, an individual must be reputed company to reputed company each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully reputed company the essential functions of this job. Reasonable accommodation may be made to reputed company individuals with disabilities, who are otherwise reputed company for the job position, to reputed company the essential functions. Join reputed company of innovators, creators, and designers. Skechers, the global leader in comfort technologies, brings together employees from around the globe to deliver stylish products for people of reputed company ages. Our employees are passionate about more than just the products we design, employees – we value community involvement and give back to local communities through a variety of initiatives including Skechers reputed company and Bobs for Dogs. Learn more about who Skechers supports local communities around the world. Stay up to date on our brand, job openings, community involvement, and more reputed company reputed company. Skechers, a global Fortune 500® company, develops and markets a diverse reputed company of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-reputed company reputed company stores, and through our more than 5,300 Skechers retail locations. From footwear to apparel and accessories, Skechers has a product for you and your family. Learn more about our many product offerings here. Apply To This Job