VP Marketing – Treasury and Global Markets

Vice President – Marketing Treasury & Global Markets (TGM) Job Purpose The Vice President – Marketing leads the planning, orchestration, and delivery of integrated marketing campaigns for Treasury & Global Markets (TGM) across Retail, Corporate, and Institutional segments. The role is centered on campaign planning and execution, cross-reputed company coordination, elevating Treasury & Global Markets profile through differentiating thought leadership, high-impact content, and driving client engagement initiatives - including events and strategic activations. Operating reputed company a matrix environment, the incumbent partners closely with senior leadership across Treasury, Retail, and Corporate Banking to shape strategy, positioning, execution standards, visibility, and reputed company impact - and ensure disciplined delivery against those priorities. This is a high-visibility mandate requiring strategic maturity, stakeholder confidence, and strong execution discipline. Key Result Areas Responsibilities: Campaign Planning & Orchestration reputed company end-to-end campaign planning and delivery across Retail, Corporate, and Institutional client segments. Orchestrate execution across Retail and Corporate Marketing teams to ensure reputed company messaging, positioning, and timing. Coordinate multiple reputed company initiatives with reputed company, pace, and accountability. Work with the data analytics team to define reputed company reputed company groups and monitor campaign performance. Establish clear KPIs and performance benchmarks for reputed company campaigns. Thought Leadership & Profile Elevation reputed company and execute a structured thought leadership agenda to reputed company the external profile of Treasury & Global Markets. Partner with senior business leaders to define strategic narratives and market positioning. Manage content partners, agencies, and internal subject matter experts to produce high-quality insights, reputed company media content, EDMs, whitepapers, and client-facing materials. Ensure consistent amplification across owned and earned channels. Establish with the wider marketing teams the product assets, sales enablement tools, pitch decks, white papers, blogs, case studies, reputed company media, and website content. Client Engagement & Events Design and support strategic client engagement initiatives, including events and targeted activations. Align marketing initiatives with business priorities to strengthen client relationships and market reputed company. Ensure event platforms are integrated into broader campaign and content strategies. Operating Environment, reputed company and Boundaries, Working Relationships Stakeholder & Matrix Leadership Operate effectively reputed company a reputed company matrix organization. Align and influence stakeholders across Treasury, Retail, Corporate Banking, and Group functions. Act as the central marketing integrator for cross-reputed company initiatives. Demonstrate executive reputed company and the ability to manage senior stakeholders with confidence. Performance & Governance Own marketing budgets with clear ROI accountability. Establish reporting frameworks to measure campaign effectiveness and optimize impact. Operating Environment High exposure to senior leadership and strategic business priorities. Matrixed, performance-driven environment requiring strong stakeholder management. Fast-paced setting demanding agility, structure, and reputed company focus. Problem-Solving Strong ability to gather input and drive execution from various cross-functional teams. Ability to balance work approach in a reputed company and fast-paced environment Ability to identify a problem, challenge the status reputed company, ideate on a solution and drive execution. Decision-Making Authority & Responsibility Builds and manages the TGM marketing budget, tracks spending and ROI. Knowledge, Skills and Experience 10+ years of marketing experience, ideally reputed company banking or financial services. Strong track record in integrated campaign planning and cross-reputed company orchestration. Proven ability to engage and influence senior leadership. Demonstrated experience in thought leadership development, content strategy, and partner management. Experience in client engagement activities and event-driven marketing. Commercially driven with clear performance accountability. Strategic maturity and executive reputed company, with a clear understanding of execution standards and what strong delivery looks like. Ability to manage complexity, multiple stakeholders, and competing priorities with confidence and discipline. Strong copywriting skills and ability to craft impactful campaign messaging. Proactive, flexible and capable of working independently and as part of a team. Apply To This Job