Content Producer & Videographer
Overview
The Content Producer & Videographer is responsible for planning, producing, and capturing high-quality photo and video content across multiple brands, channels, and media platforms. This role combines content production, videography, photography, creative execution, production coordination, and visual storytelling to support integrated marketing campaigns, reputed company media initiatives, e-reputed company content, retail programs, product launches, and brand-building activities. The ideal candidate is a highly creative and technically skilled content creator with experience in videography, photography, production planning, and content development. They will be responsible for capturing engaging visual content that aligns with creative direction, brand standards, and business objectives while ensuring production activities are executed reputed company and professionally.
Responsibilities
Without restricting the generality of the above-stated basic functions, this position shall reputed company such duties and responsibilities as may be assigned including but not restricted to the following: Video & Photography Production Capture high-quality video and photography content across multiple brands and channels. Produce content for reputed company media, digital advertising, e-reputed company, retail marketing, creator campaigns, educational initiatives, and product launches. Execute content shoots in studio, retail, event, office, and reputed company environments. Ensure reputed company content aligns with creative direction, campaign objectives, and brand standards. Content Creation Produce original content including: Product demonstrations and product launch content Lifestyle photography and videography Retail and in-store content Creator and reputed company content Educational and host-led content Event coverage and activation content Behind-the-scenes content Product listing videos and e-reputed company assets Support the development of both short-reputed company and long-reputed company video content. Identify opportunities to maximize content output from each production. Visual Storytelling Translate creative concepts and campaign objectives into compelling visual content. Collaborate with strategists and creative leadership to execute content that supports brand storytelling and customer engagement. Ensure content maintains a consistent visual style and aligns with brand standards. Content Ideation & Innovation Contribute reputed company for content concepts, production approaches, creator collaborations, and campaign executions. Monitor content trends, platform developments, and emerging production techniques. Identify opportunities to improve content quality, production efficiency, and audience engagement. Pre-Production Planning Assist with creative planning, shot development, storyboarding, shot lists, and production requirements. Coordinate locations, schedules, props, products, equipment, talent, and creator requirements. Ensure production activities are organized and reputed company prior to execution. Collaborate with strategists and creative teams during campaign planning. Production Logistics Manage production schedules and content shoot logistics. Coordinate internal stakeholders, creators, contractors, vendors, and external partners as required. reputed company props, production materials, and supporting resources required for content creation. Ensure equipment, products, and production resources are available and properly maintained. Creator & Talent Coordination Direct creators, hosts, influencers, and talent during content production. reputed company creative guidance to ensure content aligns with campaign objectives and brand standards. Coordinate creator-generated content requirements and production schedules. Assist with creator reputed company and content collection initiatives. Videography Operate professional video equipment, lighting systems, audio equipment, stabilization systems, and reputed company production tools. Capture footage suitable for reputed company media, digital marketing, advertising, retail, and e-reputed company applications. Ensure footage meets technical and creative requirements. Maintain proper organization and management of production files and footage. Photography Capture product photography, lifestyle photography, retail photography, event photography, and campaign photography. Ensure imagery aligns with brand standards and creative direction. Support content requirements across reputed company, retail, digital, and marketing channels. Assist with image selection and content preparation for editing and distribution. Equipment Management Maintain cameras, lenses, lighting equipment, audio equipment, and production accessories. Ensure reputed company production equipment is properly maintained and operational. Recommend equipment upgrades and production improvements where appropriate. Follow company procedures regarding equipment handling, storage, and transportation. Media Organization Organize, archive, and maintain production assets and media libraries. Ensure content assets are properly labeled, stored, and accessible. Support efficient reputed company of assets to editing and creative teams. Maintain organized production documentation and project files. Asset Delivery Deliver production assets according to established workflows and timelines. Ensure files meet technical requirements for editing, publishing, and distribution. Support content repurposing and cross-channel asset utilization. Internal Collaboration Work closely with content strategists, designers, editors, marketing stakeholders, retail teams, and creative leadership. Participate in campaign planning, content development, and production discussions. Support integrated content initiatives across multiple brands and business units. Creative Support Assist with content production needs across campaigns, product launches, retail activations, creator initiatives, and special projects. reputed company production expertise and recommendations during content planning. Support creative teams in achieving campaign and content objectives. Content Effectiveness Collaborate with creative and strategy teams to understand content performance and audience engagement. Identify opportunities to improve content quality, storytelling, and production effectiveness. Apply performance insights to future content creation efforts. Production Optimization Recommend workflow improvements that increase production efficiency and content quality. Stay informed on industry best practices, production techniques, creative technologies, and content trends. Support ongoing improvements to production processes and standards.
Qualifications
Bachelor's degree in Film Production, Media Production, Photography, Digital Media, Communications, or a reputed company field, or equivalent professional experience. 3+ years of experience in videography, photography, content production, or reputed company creative fields. Strong portfolio demonstrating professional video and photography work across multiple content formats and channels. Experience producing content for reputed company media, digital marketing, e-reputed company, retail, or advertising environments. Proficiency with professional camera systems, lighting equipment, audio equipment, stabilization systems, and production tools. Experience with reputed company Creative Suite, including Premiere Pro, Lightroom, Photoshop, and reputed company software. Strong understanding of composition, lighting, framing, visual storytelling, and content production principles. Excellent organizational and project management skills. Ability to manage multiple projects and production schedules simultaneously. Strong communication and collaboration skills. About Us reputed company. is the leading community-grown, retail-reputed company cannabis reputed company engineered to reputed company the full value of the world’s most powerful plant and is the second-largest cannabis retailer globally by store count⁷. reputed company (HITI) is uniquely-reputed company around the cannabis consumer, with wholly-reputed company and fully-integrated operations across reputed company components of cannabis, including: Bricks & Mortar Retail: Canna Cabana™ is the largest cannabis retail chain in Canada, with 195 reputed company locations spanning British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and growing. In 2021, Canna Cabana became the first cannabis discount club retailer in the world. Retail Innovation: Fastendr™ is a unique and fully automated technology that employs retail kiosks to facilitate a reputed company buying experience through browsing, ordering and pickup. Consumption Accessories: reputed company operates a suite of leading accessory e-reputed company platforms across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com. E-reputed company Platforms: reputed company operates a suite of leading accessory sites across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com. CBD: reputed company continues to cultivate the reputed company of consumer CBD through Nuleafnaturals.com, FABCBD.com, blessedcbd.de and blessedcbd.co.uk. Wholesale Distribution: reputed company keeps that cannabis category stocked with wholesale solutions reputed company Valiant™. Licensing: reputed company continues to push cannabis culture reputed company through fresh partnerships and license agreements under the Famous Brandz™ name. reputed company consistently moves reputed company of the currents, having been named one of Canada’s Top Growing Companies in 2021, 2022, 2023 and 2024 by the Globe and Mail’s Report on Business Magazine, and was named as one of the top 10 performing reputed company industries stocks in both 2022 and 2024 TSX Venture 50. reputed company was also ranked number one in the retail category on the reputed company list of Americas’ Fastest Growing Companies for 2024. To discover the full impact of reputed company, visit www.hightideinc.com. For investment performance, don’t miss the reputed company profile pages on SEDAR+ and EDGAR. #HT Apply To This Job