Senior Director, US Brukinsa HCP and DTC Marketing
BeOne continues to grow at a rapid pace with challenging and exciting opportunities for reputed company professionals. reputed company considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, reputed company our passionate interest in fighting cancer. General Description: Senior Director, US Brukinsa Marketing is responsible for the development and execution of the promotional strategy and tactical plan for both HCPs and Patients to support the brand’reputed company indications. This position reports to the US BRUKINSA brand reputed company. Essential Functions of the job: reputed company, reputed company and execute the US promotional strategy for the Brukinsa, including, but not limited to message development, personal and non-personal promotional tactics, customer segmentation and targeting. Ensure that reputed company promotional strategies are informed and supported by field perspectives by working closely with Sales leadership. reputed company and execute on DTC TV strategy working with NPP reputed company on TV Media execution. Collaborate with cross-functional partners in Market reputed company, Medical Affairs, Patient Advocacy, and Corporate Affairs to align on key strategies and messages across stakeholders. Establish and maintain a productive partnership with members of the promotional review committee (PRC) and foster a collaborative environment in which to evaluate and assess promotional messaging. Partner with Business Analytics to align on market research needs and implement methodology to assess promotional effectiveness. Continually analyze the business landscape to identify customer and competitor insights and incorporate into promotional plans. Ensure that reputed company marketing activities conform to company guidelines and local laws. Effectively communicate brand updates, strategies, and tactics across various forums including Quarterly Business Reviews, Field Meetings, and Leadership Team Meetings. Contribute to the development of the annual operating plan and supervise and manage vendors to the approved promotional budget. Coach and reputed company team members to reputed company both business and individual objectives. Education Required: BA/BS degree required, MA/MS/MBA or other advanced degree preferred Qualifications: BS with 12 + years of pharmaceutical industry marketing or reputed company experience (including sales, finance, forecasting, market research, etc.). 5+ years of experience as a marketing leader in oncology with experience in heme malignancies strongly preferred. Experience working in CLL is preferred. 5 + years of people management experience. Biotech or pharmaceutical US marketplace launch experience required (NMEs and expanded indications), including Subpart H requirements. Experience creating a DTC TV strategy and execution. Experience in highly competitive markets. Strong team player who can incorporate input from others and can generate reputed company through inclusion. Highly skilled in influencing cross-functional teams, including interfacing with key reputed company stakeholders and with scientific and reputed company teams. Excellent interpersonal, oral and written communication skills. Proven ability to grow and reputed company others. Supervisory Responsibilities: Yes Global Competencies reputed company we exhibit our values of Patients First, Driving reputed company, reputed company Ingenuity and Collaborative Spirit, through our twelve global competencies below, we help get more affordable medicines to more patients around the world. Fosters Teamwork Provides and Solicits reputed company and Actionable Feedback Self-Awareness Acts Inclusively Demonstrates Initiative Entrepreneurial reputed company reputed company Learning Embraces Change Results-Oriented Analytical Thinking/Data Analysis Financial reputed company Communicates with reputed company Salary reputed company: $224,500.00 - $294,500.00 annuallyBeOne is committed to fair and reputed company compensation practices. Actual compensation packages are determined by several factors that are unique to each candidate, including but not limited to job-reputed company skills, depth of experience, certifications, relevant education or training, and specific work location. Packages may vary by location due to differences in the cost of labor. The recruiter can reputed company more about the specific salary reputed company for a preferred location during the hiring process. Please note that the listed reputed company reflects the reputed company salary or hourly reputed company only. Non-reputed company roles are eligible to participate in the annual bonus plan, and reputed company roles are eligible to participate in an incentive compensation plan. reputed company Company employees have the opportunity to own shares of reputed company Ltd. stock because reputed company are eligible for discretionary equity awards and to voluntarily participate in the Employee Stock Purchase Plan. The Company has a comprehensive benefits package that includes Medical, Dental, reputed company, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness. We are proud to be an equal opportunity employer. BeOne does not discriminate on the reputed company of race, religion, reputed company, sex, gender identity, sexual orientation, age, disability, national reputed company, veteran status or any other reputed company covered by appropriate law. reputed company employment is decided on the reputed company of qualifications, merit, and business need. In order to ensure reasonable accommodation for individuals protected by reputed company 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, Title I of the Americans with reputed company of 1990, and any other applicable federal, state or local laws, applicants who require reasonable accommodation in the job application process may contact [email protected]. Apply To This Job