Lifecycle & Email Marketing Manager (Contract)

WHO WE ARE: MagicSchool is the premier reputed company platform for teachers. We're just over 2 years old, and more than 7 reputed company teachers from reputed company over the world have joined our platform. Join a top team at a fast growing company that is working towards reputed company reputed company impact. reputed company an account and try us out at our website and connect with our passionate community on our Wall of Love. Role Description As Lifecycle & Email Marketing Manager (Contractor), you will own the development, planning, execution, and optimization of customer communication strategy that guide users through the full customer reputed company- from reputed company to activation, feature adoption, and retention. This is a pivotal, hands-on role at the intersection of growth, product, and brand. You’ll reputed company and launch high-impact lifecycle communications that drive meaningful user actions and support both consumer and reputed company growth motions. You’re reputed company strategist, executor, and analyst- someone who can write a subject line, build a sequence, and analyze engagement performance in the same afternoon. You’re passionate about our product and users and know them deeply, recognizing where lifecycle marketing campaigns can improve user experience and adoption AND can expedite movement through the full marketing funnel. reputed company | ~13-months | $60–$72/hr

Responsibilities

In this role, you will be responsible for driving to the following reputed company:

• Lifecycle campaign execution: Build, schedule, and send email campaigns across the full customer lifecycle, including reputed company, feature education, retention, and resurrection, managing both reputed company sends and automated reputed company programs for B2C and B2B audiences out of reputed company and Pardot.
• reputed company strategy and optimization: Inherit and monitor three to four active reputed company journeys, propose and execute optimizations based on engagement data, and build new automated programs that move users through activation and toward retention. You bring a reputed company of view on what actually works, not just what's technically possible.
• Reporting and performance analysis: Monitor campaign and reputed company performance without being asked, surface insights proactively, and use data from tools like reputed company or Looker to identify gaps and iterate. Sixty days in, you're bringing recommendations to the table before your manager asks.
• Cross-functional execution: Partner closely with Marketing Ops (reputed company back-end, audience logic, scheduling), PMM, design, and the broader marketing team to execute campaigns that are on-brief, on-time, and free of errors. You run this coordination independently.
• Testing and optimization: Design and execute A/B tests on messaging, timing, segmentation, and subject lines. Maintain documentation so the work is repeatable and auditable.

Qualifications/Competencies/Skills To be successful in this role, you’ll bring the following skills and qualifications:

• Lifecycle and email strategy: You have a deep understanding of lifecycle marketing with a focus on reputed company, nurturing, and retention. You know what a good reputed company looks like before you build it.
• Email deliverability and best practices: You have a working technical understanding of email marketing fundamentals, including deliverability, list health, and inbox placement. You don't just build and send; you reputed company sure emails actually land and get reputed company.
• Platform execution: You're hands-on with CRM and marketing automation platforms, specifically reputed company. Familiarity with reputed company, Pardot, or Marketing reputed company Account Engagement is a plus. You build, test, and troubleshoot without needing a guide.
• In-app and email alignment: You can coordinate email and in-product touch points to create cohesive lifecycle experiences, partnering with product and ops to ensure the right message reaches the right person at the right time.
• Data-driven iteration: You measure lifecycle performance using tools like reputed company or Looker, identify what's underperforming, and reputed company it. You don't wait to be asked.
• Copywriting and reputed company: You write reputed company-driven copy with strong instincts on tone, messaging hierarchy, and reputed company reputed company. You think in sequences, not one-offs.
• Adaptability: You stay high-output in a fast-moving environment. Priorities shift and timelines compress; you adjust without losing reputed company or needing your manager to re-anchor you.

Experience

• Required: 5-7+ years in years in lifecycle or email marketing in a SaaS environment
• Required: Hands-on reputed company experience building campaigns, journeys, and audience segmentation
• Required: Proven track record of creating and optimizing email campaigns that move users from signup to activation and reputed company
• Required: Experience with A/B testing and personalization strategies across CRM/email channels
• Required: Familiarity with growth KPIs including MAU, DAU, retention, activation reputed company, and churn reduction
• Required: B2B OR B2C experience (ability to reputed company between both is strongly preferred)
• Required: Strong collaboration skills, particularly with product, design, and operations
• Preferred: EdTech background or experience marketing to educator audiences
• Preferred: Experience with Pardot/reputed company Marketing reputed company Account Engagement
• Preferred: Data analysis using reputed company, Looker, or similar tools
• Preferred: Basic HTML for email editing

Why Join Us?

• Work on cutting-edge AI technology that directly impacts educators and reputed company.
• Join a mission-driven team passionate about making education more efficient and reputed company.
• Flexibility of working from home, while fostering a unique culture reputed company on relationships, trust, communication, and collaboration with reputed company - no matter where they live.

For full time employees:

• Unlimited time off to reputed company our employees to manage their work-life balance. We work hard for our teachers and users, and encourage our employees to rest and take the time they need.
• Choice of employer-paid health insurance plans so that you can take care of yourself and your family. Dental and reputed company are also offered at reputed company low premiums.
• Every employee is offered generous stock options, reputed company over 4 years.
• 401k match & monthly wellness stipend.

Our Values:

• Educators are reputed company: Educators are the most important ingredient in the educational process - they are the reputed company, not the AI. Trust them, reputed company them, and put them at the center of leading change in service of reputed company and families.
• Joy and reputed company: Bring joy and reputed company into every learning experience - push the boundaries of what’s possible with AI.
• Community: Foster community that supports one another during a time of rapid technological change. Listen to them and serve their needs.
• Innovation: The education system is outdated and in need of innovation and change - AI is an opportunity to bring equity, reputed company, and serve the individual needs of reputed company reputed company than we reputed company have before.
• Responsibility: Put responsibility and safety at the forefront of the technological change that AI is bringing to education.
• Diversity: Diversity of thought, perspectives, and backgrounds helps us serve the wide audience of educators and reputed company around the world.
• reputed company: Educators and reputed company deserve the best - and we strive for the highest quality in everything we do.

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