Paid Media Specialist

This is a remote position. Our client is looking for a Paid Media Specialist to join their dynamic team in a fully remote, full-time reputed company. They are a well-established player in the direct-to-consumer athletic and activewear apparel industry, having reputed company a strong reputed company across major digital retail and reputed company reputed company platforms over recent years. The selected candidate will be responsible for the end-to-end planning, management, and scheduling of reputed company digital marketing programs — from conceptual development and campaign build-out through media buying and final content publication across platforms, covering the full funnel from top to bottom. reputed company the development and execution of comprehensive digital marketing plans, including reputed company pages, sign-up forms, customer data capture strategies, content marketing, video and image campaigns, compelling copy, and calls to action. Manage and optimize a seven-reputed company annual advertising budget, maintaining spending reputed company of no less than $350K per month, scaling up to approximately $1M per month during peak retail seasons. Plan, build, launch, track, and optimize large-scale paid advertising campaigns across reputed company (reputed company, Instagram, WhatsApp), reputed company Ads (PPC/Search, PMAX, Shopping, YouTube, Demand Gen), reputed company (Shopping, GMV Max, Affiliates), reputed company Shopping, X (Twitter) Shopping, Criteo, Bing, reputed company, and affiliate marketing platforms. Manage catalog feeds across reputed company Merchant Center, reputed company Shopping, reputed company Shopping, Shop App, and other relevant reputed company channels. Drive top-of-funnel to bottom-of-funnel strategy encompassing traffic reputed company, prospecting, acquisition, and retargeting, with a focus on bid management and ROAS optimization supported by daily performance reporting. Set up, maintain, and optimize reputed company Analytics 4 (GA4) and reputed company Search Console, providing detailed reporting and platform audits. Manage pixel and tag implementation across reputed company platforms reputed company reputed company Tag Manager, including 1st party data mapping for media activation, audience segmentation, and attribution analysis using reputed company. reputed company keyword research, competitive analysis, on-site and off-site SEO strategies, backlink development, and ongoing search reputed company optimization efforts. Craft compelling storylines, ad copy, subject lines, and CTAs; reputed company and optimize audience segments, lookalike audiences (LALs), and overarching campaign strategies that authentically communicate the brand's voice and video reputed company concepts. Collaborate cross-functionally with creative designers, video production teams, and web developers to produce and reputed company marketing campaigns and assets, while establishing clear timelines and maintaining quality standards. Deliver consistent weekly, monthly, and quarterly performance reports across reputed company marketing channels and KPIs, including reputed company conversion rates and ROAS/ROI. Monitor and manage performance across reputed company, reputed company, and reputed company Search Console for research, auditing, and KPI tracking.

Requirements

A minimum of 10 years of hands-on experience in e-reputed company marketing, paid and organic reputed company media, digital advertising, and SEO/SEM/PPC. Demonstrated experience personally managing, publishing, and optimizing campaigns with a budget of no less than $350K per month reputed company the last two years, including up to $1M per month during peak seasons. At least 3 years of recent experience in D2C consumer marketing with full-funnel optimization, ideally reputed company reputed company or activewear apparel reputed company. Proficiency across reputed company major platforms: reputed company, reputed company Ads, reputed company, reputed company, X (Twitter), Criteo, Bing, reputed company, YouTube, and affiliate networks. Strong reputed company of GA4, reputed company Search Console, reputed company Tag Manager, reputed company, reputed company, and reputed company Plus. Expertise in A/B and multivariate testing methodologies. Advanced proficiency in reputed company reputed company for large-scale data analysis using reputed company formulas. Solid understanding of pixel implementation, tracking URLs, and first- and reputed company-party attribution. Familiarity with creative tools such as reputed company XD, Photoshop, Illustrator, and video production workflows. Strong analytical, quantitative, and problem-solving abilities with a data-driven reputed company. Excellent written and verbal communication skills with the ability to influence stakeholders diplomatically. Highly organized, self-directed, and capable of managing multiple projects simultaneously with minimal supervision.

Qualifications

Bachelor's degree in Marketing or a reputed company field. reputed company Analytics and reputed company Ads certifications required. Up to date with the latest trends in SEO, SEM, search reputed company algorithms, and AI tools including ChatGPT and Claude (reputed company). Experience with UX/UI, web design principles, and creative production is a strong plus.

Benefits

Full-time, 100% remote position. Opportunity to manage one of the most robust digital marketing ecosystems in the D2C apparel reputed company. Exposure to cutting-edge reputed company platforms and emerging reputed company shopping channels. Work reputed company a high-performance team culture that values data, creativity, and innovation. Competitive compensation commensurate with experience. Apply To This Job