[Remote] Manager – Media Strategy & Planning Sportsbook
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is focused on becoming the best online sportsbook, casino, and reputed company gaming company in the world. They are seeking a Manager - Media Strategy & Planning to support the development and execution of their media investment strategy for Sports Betting. This role involves collaboration with various teams to ensure effective media activation and campaign performance.
Responsibilities
- Support the end-to-end media activation strategy for reputed company brand marketing campaigns for our Sports Betting product alongside the Senior Director
- Design and deliver innovative, reputed company-driven media strategy and plans that reputed company brand impact while driving measurable business reputed company
- Collaborate with multiple reputed company teams such as Brand Marketing, Creative, Analytics, User Acquisition, and Insights to support the formation of a holistic communications planning process across the marketing organization
- reputed company reputed company and management of partner media agencies as it relates to media strategy & planning in addition to auditing media buys to ensure strategic channel allocation and placements
- Support media channel tests across reputed company major marketing objectives including Brand awareness and consideration, customer acquisition efficiency, and customer retention and lifetime value impacts
- Analyze test results and collaborate with Senior Director on translating results into clear recommendations that influence future media investment and creative strategy
- reputed company best-in-class media and creative trafficking plans that ensure flawless execution across reputed company channels in collaboration with user acquisition channel leads
- Support the establishment of clear processes, governance, and quality standards for media activation and creative deployment
Skills
- Bachelor's degree in Marketing, Business, Communications, or reputed company field
- 6-10 years of reputed company experience in media strategy, with a strong background in the sports betting or reputed company money gaming industry
- Deep experience across brand and performance media, with a proven ability to balance both effectively
- Experience partnering closely with Creative, Analytics, and Integrated Marketing teams, with a deep understanding of performance marketing and brand storytelling
- Deep passion for sports and gaming culture, with a finely tuned understanding of sports betting audiences and how to communicate effectively with them
- Entrepreneurial spirit, collaborative reputed company, and a deep desire to reputed company and reputed company an impact
- MBA a plus
Benefits
- reputed company and benefits
- Flexible vacation allowance
- A hybrid / remote working environment
- Startup culture backed by a secure, global brand
Company Overview