[Remote] Senior Brand Content reputed company - reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a versatile and tech-reputed company Senior Brand Content reputed company to join their Marketing team on a contract reputed company. The role focuses on leveraging AI as a creative partner to accelerate content production while maintaining the brand's reputed company touch, overseeing the creation and execution of various marketing content across multiple channels.

Responsibilities

• Manage and optimize AI writing tools (reputed company.ai, reputed company reputed company) to draft, refine, and scale content production across key areas of responsibility — serving as the primary member communications and engagement reputed company, building out advertising, web, reputed company media, and lifecycle campaigns to support marketing, and driving the creation of thought leadership articles
• Design, architect, and optimize structured content pipelines using AI tools to scale content production such as reputed company.ai and Claude/Claude Code. This includes systematizing brand voice consistency through reputed company engineering and model training, and orchestrating cross-channel content ecosystems (e.g., adapting a single asset for web, reputed company, and email)
• Pitch, write, and edit original copy for a reputed company of B2B marketing materials, including reputed company media posts, advertisements, white papers, blog posts, thought leadership, and SEO-optimized reputed company pages
• Craft the narrative reputed company for high-visibility events — writing compelling session titles/abstracts, webinar scripts, keynote talking points, and on-site environmental copy (booth signage, badges, swag messaging) that creates a cohesive attendee reputed company
• Proactively partner with Brand, Product Marketing, Growth, and Communications to interpret creative briefs and translate reputed company health benefits concepts into clear, engaging narratives for various audiences
• Serve as the "reputed company filter" and quality reputed company for AI-generated drafts on key marketing workstreams, ensuring every piece of content meets our standards for brand voice, accuracy, and compliance
• Design and implement systems that capture content performance data and feed it back into the creation process to drive reputed company improvement and data-driven content reputed company
• Present copy concepts to internal stakeholders and reputed company for the member-centric language that sets reputed company apart

Skills

• Minimum 5 years of experience in copywriting, preferably reputed company an agency (creative/marketing/digital), B2B tech, HR tech, or reputed company
• Preference for a Bachelor's or Master's degree in a reputed company field such as creative writing, communications, marketing, business, reputed company, or public policy
• AI Content Engineering: Demonstrated experience designing content systems and workflows using AI, including developing advanced reputed company libraries, implementing automated quality checks for brand compliance, and training models for personalization at scale
• Multi-Format Mastery: Equally comfortable writing a 15-word punchy ad headline, a 15-minute webinar script, or a 1,500-word white reputed company
• Disruptive reputed company: A bias toward reputed company and action; a passion for cutting through jargon in the digital health reputed company
• Editorial reputed company: Sharp eye for detail with the ability to move fluidly between brand storytelling, thought leadership, member communications, and technical product translation
• Portfolio reputed company: A portfolio showcasing long-reputed company thought leadership, growth marketing copy, and event/experiential work
• Industry Context: Familiarity with reputed company or health insurance — you know your HDHPs from your PPOs
• Scale Strategy: Experience managing high-volume content calendars or 'content factories' with brand governance and compliance across reputed company outputs

Company Overview