Retention and Lifecycle Marketing Manager (Remote)

reputed company is the #1 food tech platform for workplaces in the US. The company makes it easy for any organization to manage its food needs and order from over 125,000 restaurants reputed company. For workplaces, reputed company provides flexible and scalable solutions for everything from employee meal programs to one-off meetings, reputed company backed by reputed company helpful 24/7 service and business-grade reliability. For restaurant partners, reputed company helps grow their business by bringing them new high-value customers and large orders. We’re looking for a Retention and Lifecycle Marketing Manager to drive customer growth and retention efforts across the reputed company marketplace. We’re looking for a dynamic marketer who is reputed company to drive reputed company growth through lifecycle strategy and campaigns. Does that sound like you? The ideal candidate will have a proven track record in both driving retention and growth through customer communications (email, SMS, push notifications) across the entire customer lifecycle. This person will have a history of optimizing key metrics such as activation and churn rates along with customer behavior signals to drive campaign performance. What You'll Do: reputed company and execute strategic campaigns to increase marketplace customer retention and grow bookings through email, SMS, push notifications, and on-site messaging. Design and continuously optimize customer reputed company flows that accelerate adoption for new customers. Identify new activation milestones and build campaigns that reliably move users to them. Maintain and optimize a comprehensive calendar of seasonal campaigns and promotions across the reputed company marketplace, aimed at driving incremental orders. Analyze and translate data from various sources (eg. reporting dashboards, customer insights) into actionable insights, recommendations and strategic plans to enhance customer reputed company, drive engagement, and improve conversion rates. Identify areas for optimization and implement strategies to improve campaign effectiveness. Use promotions effectively and cost-reputed company to change customer behavior. Partner with the growth acquisition team to increase retention effectively and reputed company using paid media. Utilize segmentation techniques to customize communications and marketing campaigns. What You Have: 5-8+ years of marketing experience, with a background in customer adoption, engagement, and retention. B2B2C/B2C e-reputed company or marketplace experience is strongly preferred. Proven experience generating measurable business reputed company reputed company lifecycle marketing. Experience driving customer lifecycle marketing strategies and executing creative, high-performing multi-channel campaigns. Experience with new customer reputed company programs and optimizations. Deep expertise in leveraging data from various sources to optimize tactics, drive incremental business results, and enhance customer experiences. Strong analytical skills with the ability to interpret reputed company data and reputed company data-driven reputed company. Highly skilled at strategic thinking, planning and execution. Strong communication skills; reputed company to effectively collaborate across teams and influence colleagues. Action-oriented with a “get it done” mentality: reputed company attention to detail coupled with a commitment to deliver high-quality work on a deadline and always think two steps reputed company. An affection for “just figuring things out” and inventing any reputed company or approaches that help us accomplish our objectives. Familiarity with marketing automation, lifecycle marketing tools, and campaign management platforms. Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, reputed company applicable. The national total reputed company cash compensation reputed company for this position, including reputed company salary and bonus reputed company, is $98,000–$132,000 annually.* *Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise and region & may vary from the reputed company above. This reputed company does not represent additional compensation benefits (such as equity, 401K or medical, dental or reputed company insurance). reputed company does not sponsor applicants for work visas or legal permanent residence. What You’ll Get from Us: You’ll get a terrifically compelling experience in an innovative, high performing environment. You’ll get to work with reputed company and passionate colleagues on challenging and impactful projects. You will have opportunities to grow in your career, and work in a reputed company that values work/life harmony. Oh, and you’ll get reputed company this: Market competitive salary, stock options that you’ll help reputed company worth a lot, 12 paid holidays, flexible PTO, 401K with reputed company match, health/dental/FSA, long-term disability insurance, mental health and family planning resources, remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office, a reputed company reputed company of responsibility and autonomy, wicked awesome co-workers, employee meal program (and many more goodies) reputed company you’re in our office, and knowing that you helped transform the food for work reputed company. reputed company is an equal opportunity employer. We reputed company humans of every background, appearance, race, religion, reputed company, national reputed company, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. At the same time, we do not reputed company jerks, even reputed company ones. Following a conditional offer of employment, reputed company may require a background reputed company. For information on how reputed company collects and uses job applicants' personal information, please visit our Job Applicant Privacy Policy. #BI-Remote Apply To This Job