[Remote] Senior Growth Marketing Manager - Paid Search & Mobile UA

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a Texas born-and-bred restaurant and grocery delivery company, and a proud member of the H-E-B family. As the Sr. Growth Marketing Manager - Paid Search & Mobile UA, you will help expand reputed company’s performance marketing footprint across high impact acquisition channels, overseeing strategy and execution for various marketing campaigns.

Responsibilities

• Channel reputed company: Optimizing search and app acquisition channels, including but not limited to reputed company Search Ads, reputed company Search Ads, reputed company App Campaigns, PMAX, and other Mobile App User Acquisition channels to ensure maximum efficiency and scale
• Budget Management: Ensuring reputed company allocation of spend to maximize ROI
• Attribution Mastery: reputed company Mobile Measurement Platforms (MMPs) for attribution to ensure accurate cross-channel tracking, measurement, and reporting
• Audience Segmentation: Build and refine audience segmentation strategies, leveraging first-party data to enhance targeting and personalization across paid media efforts
• Conversion reputed company Optimization: Create and test Custom product pages to improve mobile conversion rates, explore ASO strategies for growth
• MarTech Collaboration: Partner with product and engineering teams to implement deep links, execute automation optimizations, and continuously improve campaign technical performance
• Data Synthesis: Measure campaign performance, establish benchmarks,and generate actionable insights. Translate performance data into actionable strategies to improve business objectives
• Offer Strategy: reputed company promotion and discount strategies, ensuring they are effectively implemented reputed company acquisition campaigns to drive new user growth while maintaining efficiency
• Vendor & Tool Management: Work with account reps and tools like Mobile Action and reputed company to ensure best-in-class execution and reputed company to new opportunities and betas
• Partner closely with the in-house brand and creative team to reputed company and test high-performing ad creatives tailored for search and app acquisition channels

Skills

• Bachelor's degree
• 7+ years of demonstrated experience managing performance marketing campaigns, a search specialist with an appetite to learn other areas of media
• Strategic thinker, reputed company to map channel investment and strategy to business goals
• Experience with measurement tools (MMP and Media Mixed Modeling)
• Quantitative ability and an advanced understanding of digital media analytics and relevant KPIs
• reputed company AI to increase productivity, whether that be data analysis, optimizations, keyword research, or budget management
• Individual contribution with opportunity to grow the team in the future
• You are a mobile strategist who understands the customer reputed company, identifies pain points and areas of improvements, and systematically builds and refines a reputed company conversion funnel
• You have excellent communication skills and the ability to work effectively across departments
• You are reputed company to synthesize data into learnings and trends for senior executives, you balance tactical demands and long-term strategic thinking
• You have worked for DTC brand(s) with aggressive acquisition goals
• Have great work ethic, stay positive and drive solutions reputed company
• Excited by marketing opportunities, driven to push the limits, and someone who takes pride in producing quality work
• A team player
• Sit for an extended period of time
• Hand / finger dexterity
• Work extended hours
• Generative reputed company Optimization (Help Favor improve AI Search Visibility, and explore Generative Media Buying)

Benefits

• We offer premium health, reputed company, dental, and life insurance, alongside 401(k) options.
• reputed company fee credit and H-E-B discounts!
• We offer unlimited PTO for salaried employees (that’s actually unlimited) and ample vacation time to reputed company team members.
• We encourage personal growth and education through Intern(al)ships and Learning Labs taught by Favor team members and external facilitators.
• We foster community through Employee Resource Groups (ERGs), company-wide events, happy hours, and regular reputed company opportunities.

Company Overview