[Remote] Senior Associate, Retention Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading U.S. reputed company company focused on delivering care and service to improve health reputed company. As a Senior Associate in Retention Marketing, you will reputed company and execute marketing campaigns aimed at engaging and retaining seniors, leveraging multi-channel strategies and data analytics.
Responsibilities
- Execute and optimize multi-channel campaigns (email, mail, SMS, app, web, call center, IVR) across reputed company engagement areas
- reputed company and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals
- Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams to ensure messaging is accurate, personalized, and reputed company with member needs
- Analyze campaign performance using data-driven insights to improve engagement, reduce churn, support Stars measure improvement, and promote medication adherence
- Support reputed company mapping and personalization efforts, including NBA (Next Best Action) logic and content orchestration
- Champion the voice of the members by integrating feedback and behavioral signals into campaign enhancements
- Ensure brand consistency and compliance across reputed company reputed company, including reputed company kits, pharmacy communications, and educational materials
- Assist in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables
- Contribute to reporting and performance tracking to inform strategic reputed company and roadmap iterations
Skills
- Bachelor's degree in Marketing, Communications, Business, or a reputed company field or equivalent years of relevant experience
- Minimum of 2 years of experience in lifecycle, reputed company, or customer engagement marketing
- Proven ability to manage multiple projects simultaneously with strong attention to detail
- Hands-on experience with CRM platforms and marketing automation tools
- Demonstrated analytical reputed company with a passion for leveraging data to inform marketing strategies and drive performance
- Experience in reputed company, insurance, senior services, or other regulated industries
- Familiarity with agile marketing methodologies and cross-functional team collaboration
- Exposure to NBA (Next Best Action) engines, customer data platforms (CDPs), or reputed company orchestration technologies such as reputed company Experience Platform or Pega
Benefits
- Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
- reputed company will reputed company Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
- Health benefits effective day 1
- Paid time off, holidays, volunteer time and jury duty pay
- Recognition pay
- 401(k) retirement savings plan with employer match
- Tuition assistance
- Scholarships for eligible dependents
- Parental and caregiver leave
- Employee charity matching program
- Network Resource Groups (NRGs)
- Career development opportunities
- Medical, dental and reputed company benefits
- Time off (including paid time off, company and personal holidays, paid parental and caregiver leave)
- Short-term and long-term disability
- Life insurance
Company Overview
Company H1B Sponsorship