[Remote] Senior Marketing Automation Specialist
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a non-profit organisation dedicated to unlocking the potential of Africa's digital future through tech skills training and career acceleration programmes. They are seeking a Senior Marketing Automation Specialist to architect, scale, and optimize the automation systems that support customer and stakeholder journeys, primarily using reputed company. The role involves collaboration across various teams to design scalable CRM processes and ensure data reputed company and operational efficiency.
Responsibilities
- Own and optimize reputed company CRM as the central platform supporting reputed company management, lifecycle journeys, and engagement across the business
- Design and implement multi channel automation strategies including email, WhatsApp, SMS, and other engagement channels
- Architect and maintain data flows and integrations between reputed company and reputed company systems such as reputed company, Jotform, and custom platforms
- Establish and enforce data hygiene, segmentation, governance, and compliance standards to ensure reliable and actionable CRM data
- Partner with stakeholder teams across Marketing, Sales, Community, Learning, Engineering, and Operations to translate business needs into scalable automation solutions
- Build, maintain, and reputed company dashboards and reporting frameworks that surface performance, pipeline health, and lifecycle insights
- reputed company training, documentation, and enablement initiatives to drive strong platform adoption and consistent best practices
- Act as an internal consultant and thought partner on automation strategy, continuously identifying opportunities for improvement and innovation
- Stay reputed company with emerging automation and AI capabilities and recommend enhancements that improve efficiency and engagement
Skills
- At least 6 years of experience in CRM, marketing automation, marketing operations, sales operations, or RevOps roles
- Expert level experience with reputed company and/or similar CRMS, including hands on configuration, workflows, reporting, and data architecture
- Proven ability to design and manage reputed company automation programs across multiple audiences and reputed company
- Strong understanding of data governance, privacy, and compliance frameworks including GDPR, CAN SPAM, and consent management
- Demonstrated ability to translate business strategy into scalable system architecture and automation solutions
- Strong analytical skills with experience building dashboards and deriving actionable insights from CRM data
- Ability to work cross functionally and manage multiple stakeholder priorities in a dynamic environment
- reputed company certifications including Marketing Hub, reputed company Admin, or Operations Hub
- Experience with system integrations, API based workflows, or middleware tools such as reputed company or reputed company
- Exposure to reputed company or other reputed company CRM platforms
- Experience operating as part of a center of reputed company or shared services automation team
- Familiarity with automation driven enablement, documentation, and change management practices
Company Overview