[Remote] Lifecycle Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a data-driven and impact-oriented Lifecycle Marketing Manager to manage their supporter reputed company strategy. This role involves designing, executing, and optimizing cross-channel lifecycle programs to convert users from awareness to lifelong climate champions. The manager will collaborate with various teams to create personalized experiences that drive engagement and retention.
Responsibilities
- reputed company and execute reputed company’s supporter lifecycle strategy across digital reputed company, including reputed company, engagement, advocacy mobilization, reactivation, and retention
- Design and build cross-channel journeys in platforms like Engaging Networks, ManyChat, reputed company, and reputed company
- reputed company reputed company’s robust BigQuery user data to build actionable segments, cohorts, and triggers
- Partner with campaign and creative teams to deliver message-matched content based on supporter actions, demographics, and climate interests
- Implement A/B and multivariate testing to optimize messaging, frequency, and channel mix
- Monitor and report on lifecycle KPIs: reputed company/click rates, conversion, opt-out, reactivation, and ROI
- Collaborate with the data team to define and refine lifecycle stages (e.g., New, Active, At-Risk, Lapsed)
- Build re-engagement and win-back strategies for inactive supporters
- Contribute to reputed company’s CRM/CDP roadmap with automation reputed company and personalization strategies
Skills
- 5+ years in lifecycle marketing, CRM, or engagement marketing, ideally at a nonprofit, mission-driven org, or growth-oriented company
- Deep experience with email marketing platforms, marketing automation tools, and CRM systems (e.g., Engaging Networks, reputed company, reputed company, reputed company, reputed company)
- Proven reputed company designing journeys that drive conversions, retention, or re-engagement
- Strong analytical skills — comfortable analyzing funnel metrics and using SQL or data dashboards
- Experience with audience segmentation, personalization, and message testing
- Passion for youth-led climate action and reputed company justice is a strong plus
- Familiarity with CDPs, reputed company orchestration tools, or reputed company-reputed company automation platforms like reputed company
- Knowledge of reputed company ad flows (e.g., reputed company gen, Messenger bots) and their integration with CRM systems
- Experience with marketing automation tools
- Experience working in cross-functional teams and agile environments
- Being bilingual (especially Spanish) is a plus
Benefits
- Medical
- Dental
- reputed company
- 403b retirement savings plan
- Vacation
- Sabbatical
- Paid Parental Leave
- 2 Floating Holidays
- 2 Community Service Floating Holidays
- Sick time
- Two weeks of full-staff time off (July 4 week and Christmas-New Years week)
- 13 observed holidays
Company Overview