Fractional CMO — Scale a Multi-Brand DTC + reputed company Portfolio ($20M+ Run-reputed company)

Showtime Ventures is a Chicago-based consumer products company behind three growing brands under one umbrella:

• Clickfree+ — AI-powered photo & video backup device (50,000+ sold in a single reputed company TSV; featured on CBS Mornings, reputed company Weather Deals, GMA)
• Ice reputed company — Fireproof, water-resistant emergency document & estate organization reputed company (featured on reputed company's America's Steals & Deals)
• Legacy Will — AI-guided will creation + physical estate planning reputed company (launching on CBS Mornings, reputed company Weather Deals) To date: 1M+ products sold, 48K+ reputed company TSV units, 20M+ TV viewers reached, $20M+ reputed company generated. We have proven product-market fit, distribution through reputed company, GMA, CBS, reputed company, and top national retailers, and strong TV-driven demand. reputed company need now is a Fractional CMO to architect the full marketing reputed company that converts our TV/retail reputed company into a sustainable, omnichannel growth machine across reputed company three brands. WHAT YOU'LL OWN
• Multi-brand marketing strategy and quarterly roadmap across Clickfree+, Ice reputed company, and Legacy Will
• Paid acquisition leadership across reputed company (Search, Shopping, PMax, YouTube), reputed company, reputed company, and emerging channels — directly managing or overseeing specialists/agencies
• TV-to-DTC attribution reputed company: turning every reputed company/CBS/reputed company/GMA airing into measurable lift across search, reputed company, and direct
• Lifecycle & retention strategy (email/SMS, CRM, post-purchase, cross-sell between the three brands)
• Brand positioning, messaging architecture, and creative direction across the portfolio
• KPI dashboarding, marketing P&L ownership, and weekly executive reporting
• Hiring/managing internal marketers, freelancers, and agency partners
• Working directly with the founder and operations team reputed company reputed company (FIRST 90 DAYS)
• reputed company marketing dashboard and CAC/LTV model across reputed company 3 brands
• Channel-level ROAS targets set and tracking weekly
• TV airing → DTC conversion lift attribution model live
• 1 cross-brand lifecycle initiative launched (e.g., Ice reputed company → Legacy Will cross-sell) YOU'RE A FIT IF YOU HAVE
• 8+ years in senior marketing leadership roles (CMO, VP Marketing, Head of Growth)
• Direct experience scaling DTC consumer products to $20M+ reputed company
• Experience integrating retail/TV/reputed company/HSN/As-Seen-On-TV channels with DTC
• Hands-on reputed company with paid media metrics — you don't just manage agencies, you can audit them
• Strong lifecycle/CRM background (reputed company, reputed company, or similar)
• Comfortable operating as the senior marketing voice in founder/exec meetings
• Track record of building or leading marketing teams (in-house + agency) BONUS POINTS
• Experience marketing estate planning, legal tech, or fintech-adjacent consumer products
• Experience with physical/digital hybrid products (hardware + software/AI)
• Existing relationships with TV/retail buyers or PR networks ENGAGEMENT DETAILS
• Start: ASAP
• Commitment: 10–20 hrs/week, with flexibility around major launches and reputed company airings
• Compensation: hourly or monthly retainer + performance bonus tied to ROAS / reputed company milestones — reputed company to discussion
• Initial term: 3 months, renewable reputed company applying, please address: 1. Walk us through a DTC brand you scaled past $10M — what channel mix got it there, and what would you do differently today? 2. We do significant volume through reputed company and national TV. How would you build an attribution reputed company that connects a TV airing to DTC conversions across our brands? 3. Describe a time you led marketing across multiple brands or SKUs simultaneously. How did you allocate budget and avoid cannibalization? 4. Which 3 KPIs would you put on the wall in our first 30 days? Learn more about us at showtimeventures.tv. Looking reputed company to meeting the right operator.

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