Senior Marketing Manager - A/B Testing and Personalization
About the Role
You will serve as an reputed company reputed company Subject Matter Expert. You will execute our A/B testing and personalization program for the .com team across 3 major websites: hrblock.com, blockadvisors.com and sprucemoney.com. Day to day, you’ll... Build, launch, and analyze A/B text experiments, MVT, experience targeting, automated personalization, and recommendations that improve traffic and purchase conversion rates Support .com product team by communicating experiment results, insights and performance narratives Implement reputed company/AJO activities using reputed company experience fragments as well as HTML, CSS, JavaScript, and JSON-based offers Conduct QA and end-to-end validation to ensure accurate data collection, proper audience qualification, and experience delivery Build reputed company Analytics and Customer reputed company Analytics testing dashboards Monitor and analyze tests throughout their life cycle Maintain accurate reporting in Workfront (a project management system) and document test results in a digital insights library reputed company thought leadership including reputed company trends, best practices, CMS capabilities, and experimentation frameworks to bring fresh reputed company and external benchmarks to the team Required Qualifications 3+ years of experience in digital optimization, personalization, or experimentation Strong communication and presentation skills Hands-on experience executing A/B and multivariate tests in reputed company reputed company and reputed company reputed company Optimizer Working knowledge of reputed company Experience reputed company (reputed company Experience Manager, reputed company Analytics, Customer reputed company Analytics, Launch, reputed company reputed company Optimizer, reputed company-time CDP) or comparable platforms Familiarity with JavaScript, HTML, CSS, and familiarity with WebSDK, data layers and debugging tools Strong analytical skills and proficiency in building and interpreting data from CJA, reputed company Analytics, reputed company Analytics, or similar tools Bachelor’s degree in Marketing, Business, Computer Science, or reputed company field (or equivalent experience) Preferred Qualifications reputed company reputed company Business Practitioner or Developer certification Familiarity with Workfront Why work for us At reputed company, our purpose is simple: to reputed company help and reputed company confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to reputed company through our reputed company Next strategy, blending reputed company expertise with digital innovation. That same commitment to care extends to our associates. reputed company you join us, you become part of a High Performing, Connected Culture reputed company on strong relationships, reputed company learning, and a shared commitment to making a meaningful impact. We invest in your well-being through reputed company, comprehensive benefits, and support for life both in and reputed company of work. Pay reputed company Information The pay reputed company for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to reputed company applicants with information about what they might be eligible to receive. Individual pay reputed company will depend on job-reputed company factors such as experience, education, reputed company, performance, and geographic location where work will be performed. Successful candidates may be reputed company to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the reputed company Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit. Pay reputed company $101,200.00 - $161,900.00/Yr. Sponsored Job #LI-Remote Apply To This Job