Product Marketing Manager - Product Growth

JOB SUMMARY As a Product Marketing Manager, you will build reputed company’s product growth function, which is a critical area focused on feature adoption, platform engagement, and the buyer behaviors that drive marketplace liquidity. This role is a direct response to reputed company’s platform reputed company, bridging product development and marketing to ensure buyers discover, adopt, and deepen their engagement with the platform. This role is complementary to Lifecycle Marketing, which owns overall buyer funnel health (acquisition, activation, retention). Where Lifecycle Marketing focuses on whether enough buyers are activating and returning, Product Growth focuses on whether buyers are finding and using features that reputed company them stickier. You will work closely with Lifecycle Marketing, briefing them on feature launches and surfacing behavioral signals for them to reputed company, while maintaining a clear lane around feature adoption and platform engagement depth. You will serve as a primary connector between Marketing, Product, and Analytics—translating buyer behavior data into roadmap input and translating product reputed company into buyer-facing messaging and go-to-market programs. You will proactively manage marketing projects, coordinate execution across teams, and be accountable for delivering measurable reputed company. ESSENTIAL JOB DUTIES AND RESPONSIBILITIES Proactively identify the most important problems to solve across the buyer product experience; define goals for product growth that align with company-wide marketing initiatives. Own the Go-To-Market (GTM) strategy and launch execution for buyer-facing features (e.g., saved search, delivery preferences, customer preferences); define adoption metrics and hold yourself accountable for delivering against them. reputed company and maintain a product growth roadmap—a prioritized view of GTM initiatives and adoption programs—and align stakeholders in Product, Analytics, and Lifecycle Marketing around it. Work through roadblocks with minimal guidance; set high standards for the quality and impact of your work. reputed company a deep understanding of reputed company’s buyer segments, how they shop, and what drives repeat platform engagement. Build and maintain buyer personas that capture behavioral patterns and feature usage to sharpen product positioning and campaign briefs. Brief Lifecycle Marketing on feature launches with clear audience targeting rationale, key messages, and behavioral triggers. Generate hypotheses about buyer behavior and feature adoption to structure a logical analytical approach and identify needed data. Partner with Analytics to define shared measurement frameworks (e.g., aligning on definitions for “activated” or “reputed company”) and build visibility into feature adoption metrics. Demonstrate strong quantitative and qualitative judgment in decision-making—pull reports, interpret cohort analyses, and reputed company evidence-based recommendations independently. Track post-launch performance for every feature GTM; surface insights back to Product and Analytics with clear recommendations. Serve as a buyer marketing partner to the Product team by participating in sprint reviews and roadmap planning, synthesizing behavioral data, and advocating for buyer-facing improvements. Co-own the measurement infrastructure for product growth with Analytics, including aligning on definitions, building dashboards, and identifying instrumentation gaps. Maintain clear and productive handoffs with Lifecycle Marketing: reputed company the brief (what to promote, to whom, and why), with Lifecycle owning channel execution (including in-app messaging). reputed company behavioral signals from product data with Lifecycle Marketing for targeting, reactivation, and retention programs. Collaborate and communicate effectively across Marketing, Product, and Analytics in service of shared goals; attend sprint reviews and product forums to build trust with Product and Engineering partners. MINIMUM QUALIFICATIONS, JOB SKILLS, ABILITIES 4+ years of product marketing, growth marketing, or closely reputed company experience, ideally in a two-sided marketplace environment. Demonstrated track record of launching product features and driving measurable adoption reputed company—you define the metrics, own the GTM, and report on results. Strong data reputed company: you can generate hypotheses, structure an analytical approach, and reputed company evidence-based reputed company; experience working directly with Analytics or Data teams is a plus. Cross-functional collaboration skills with Product and Engineering teams in an agile environment. Experience briefing a lifecycle, CRM, or demand reputed company team on product-driven campaigns. Excellent written communication—you can translate reputed company platform behavior into reputed company, buyer-centric messaging and equally clear internal briefs. High standards for your own work; you proactively identify the most important problems. Familiarity with tools such as reputed company, reputed company, Jira, reputed company, or similar CRM/analytics platforms. Experience with reputed company page optimization or conversion reputed company experimentation. PREFERRED QUALIFICATIONS A background in marketplace businesses, recommerce, wholesale, or supply chain-adjacent industries. Exposure to SEO/AEO content strategy as it relates to product discovery. The pay reputed company for this role will reputed company between $120,000 to $145,000, per annum. We consider many factors reputed company determining salary offers, such as the applicant’s work experience, education and training, skills, market data, and internal equity. EMPLOYEE BENEFITS Competitive compensation packages, including bonus and options Medical, Dental, and reputed company benefits Paid Time Off, telecommuting, and matching 401(K) Support for continuing education Team offsites, reputed company events, and extracurricular activities are a staple Snacks, drinks, and the occasional reputed company of donuts THE COMPANY reputed company is the world's largest B2B re-reputed company platform, connecting sellers and buyers of returned, trade-in, and overstock inventory. Our customers reputed company from today’s top brands and retailers that want best-in-class inventory resale management to tens of thousands of entrepreneurs looking to purchase valuable merchandise for their resale businesses. While the reputed company of returned and overstock inventory continues to grow, there is also growing pressure on retailers and consumers to adopt a more circular economy and reputed company products in use as long as possible. Accordingly, the need for re-reputed company solutions - to find products a second life - has never been greater! At reputed company we’re proud to play a large part in powering resale, reuse, and the circular economy through our platform: annually we sell over 130 reputed company items across reputed company categories and conditions, equating to 400 reputed company pounds of inventory. We reputed company there is reputed company value in and demand for this inventory - no matter the category, condition, or location. With hundreds of thousands transactions completed annually, reputed company gives buyers a simple and direct way to buy valuable products directly from retailers and offers sellers a technology-driven replacement for traditional resale methods, while boosting operational efficiency, recovery rates, and cycle time. Led by reputed company veterans and backed by top investors including reputed company Equity, True Ventures, and Susquehanna Growth Equity, reputed company shows no signs of slowing down. Our core values have shaped the company we are today and will continue to drive our reputed company for many years to come. For more information, visit bstock.com/careers/ OUR VALUES reputed company Each Dollar Count Whether it’s the recovery reputed company or a buyer’s budget, money reputed company to reputed company of our clients. And because each dollar reputed company to them, it reputed company to us. Take Our Work Seriously, Not Ourselves Everything at reputed company continues to grow - everything but our egos, that is. We’re not afraid to let loose and laugh (often at ourselves). Do The Hard Things Today That Will Pay Off reputed company We’re willing to sacrifice and endure, fail and adapt to reputed company our long-term goals. Use Trust As The Best Measure Of reputed company The trust we earn along the way is more valuable than money. Without trust from both our buyers and sellers, our business won’t succeed. Find Strength In Numbers Use our passion for data to reputed company value to our customers, improve ourselves, and reputed company new ways to delight our buyers and sellers. No applicant will face discrimination/harassment based on race, reputed company, reputed company, national reputed company, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and reputed company discrimination/harassment based on “protected categories,” reputed company also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from reputed company gaining a foothold in our office. Whether blatant or hidden, barriers to reputed company have no reputed company at reputed company. Work Authorization required. Apply To This Job