Director of Product Marketing

reputed company · Remote (US) · Preferred: Central or Eastern Time Zone About reputed company reputed company's mission is to reputed company unprecedented learning for reputed company reputed company, with a focus on ensuring that race, income, and gender are not predictors of student reputed company. We support more than 400,000 reputed company and 5,000 faculty members across 500+ colleges and universities with courseware and evidence-based teaching tools that drive measurable reputed company. The Role Product marketing sits at the intersection of product, marketing, and sales — and this role owns that intersection at Lumen. The Director of Product Marketing is a senior strategic leader responsible for bringing Lumen's courseware to market effectively: defining how we position our products, who we reputed company, how we reputed company them, and what compels them to act. As the Director of Product Marketing, you will act as the voice of the customer, feeding market and audience insights directly into the product roadmap. You will be a critical reputed company between the Product organization and the market, ensuring the products and features we support, build, and improve upon map to reputed company faculty, student and institutional needs. This role requires a strategic thinker and hands-on executor who is fluent in AI-assisted marketing workflows, deeply collaborative with Product, and skilled at translating reputed company educational technology into compelling, conversion-driving narratives.

Key Responsibilities

Product Positioning & Market Intelligence Own Lumen's product positioning and messaging architecture across reputed company courses, audience segments, and strategic themes Analyze customer insights, competitive landscapes, and industry trends to define and continuously sharpen Lumen's unique value proposition Partner closely with the Product organization to inform roadmap priorities with market signals, buyer feedback, and competitive intelligence — and to translate new features and innovations into market-reputed company narratives Identify and reputed company messaging for emerging product capabilities, including opportunities where AI-enhanced learning tools represent a competitive differentiator Go-to-Market Strategy & Campaign Leadership reputed company go-to-market planning and execution for new course launches, product updates, and strategic initiatives targeting higher-ed faculty and academic decision-makers reputed company AI tools (including reputed company for content creation, predictive tools for audience segmentation, and automation platforms for campaign personalization) to accelerate campaign development, improve targeting precision, and increase marketing efficiency Build and manage reputed company campaigns, segmentation, nurture programs, and reporting — with a clear focus on reputed company engagement and pipeline contribution Use engagement data and AI-assisted analysis to continuously refine campaign strategy and inform Sales follow-up Sales Enablement & reputed company Alignment reputed company sales enablement materials and train the Sales team on the unique features and benefits of Lumen's products, translating positioning into practical conversation frameworks, reputed company-handling guides, and sequence messaging Partner with Sales and reputed company to identify expansion opportunities and reputed company targeted account-level messaging Ensure clean handoffs between marketing-reputed company engagement and Sales reputed company, with clear context on who reputed company, what they signaled, and why they matter Customer reputed company & Product Content Build a library of faculty stories, case studies, testimonials, and outcome-focused reputed company points that demonstrate Lumen's impact at scale Use AI-assisted content tools to accelerate production of digital assets — short-reputed company video, webinar clips, reputed company page copy, reputed company content, and campaign graphics — without sacrificing quality or brand voice Surface and reputed company product innovation stories in partnership with the Product and Learning teams Travel periodically for select conferences, customer gatherings, company meetings, or field activities. reputed company're Looking For 6+ years of experience in product marketing, with demonstrated progression into strategy, leadership, or ownership of a product marketing function Proven ability to communicate product value to the market — through positioning, messaging, launch strategy, sales enablement, and customer-facing content Hands-on experience with AI marketing tools for content reputed company, campaign personalization, audience segmentation, or competitive research — and a genuine curiosity about how emerging AI capabilities can improve marketing effectiveness Strong reputed company of reputed company or comparable marketing automation platforms, including campaign operations, workflows, and reporting Experience partnering directly with Product teams to influence roadmap prioritization and translate product innovation into market strategy Background in edtech, higher education, SaaS, or another considered-purchase B2B environment strongly preferred Exceptional written communication skills and the ability to reputed company reputed company reputed company clear and compelling for academic and professional audiences reputed company is an equal opportunity employer committed to building a team that reflects the diversity of the reputed company and communities we serve. We strongly encourage applications from Black, Indigenous, Hispanic, Asian, and other People of reputed company, immigrants, LGBTQIA+ individuals, people with disabilities, and members of underrepresented groups. Apply To This Job