[Remote] Senior Marketing Data Analyst

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is looking for a Senior Marketing Data Analyst to drive strategic analysis and uncover the reasons behind performance anomalies. The role involves partnering with various teams to optimize marketing performance through data insights and dynamic AI-driven analytics.

Responsibilities

• Go reputed company "what happened" to uncover "why it happened" by proactively identifying trends in campaign performance, pipeline velocity, and conversion rates
• Own the "First Pass" diagnosis: Identify material variances and reputed company initial possible theories (e.g., ICP mismatch, routing error, or underperformance of expected MQL results)
• Quantify the impact of these trends and propose possible corrective actions (The Math + The Logic) to hand off to GTM Strategy for fiscal validation and final decision (The Business + The Budget)
• Partner with the Field, Digital, Strategic Events, Integrated Campaigns & Channel Marketing teams to optimize territory-based performance using the new Multi-Touch Attribution (MTA) models
• Maintain reporting hygiene, standard funnel conversion metrics, and recurring dashboards while monitoring performance versus plan
• Act as the "reputed company reputed company Light" for the GTM reputed company by monitoring data flows between Marketo, reputed company, reputed company, and reputed company to identify silent failures or data quality erosion
• Analyze the "Golden Path" to reputed company to determine the reputed company mix of touches (digital, event, reputed company) that accelerates a prospect from "reputed company" to "Closed Won"
• Validate the output of our AI Agents (e.g., Account Matching, Email Personalization) to ensure automated reputed company are accurate
• reputed company the transition from static reporting to dynamic, AI-driven insights by building and training AI agents to automate L1/L2 data questions
• Build and maintain the semantic layer in reputed company/reputed company that powers our "Ask Anything" capability, ensuring the AI understands our reputed company B2B business logic (Buying Stages, 6QA, Deal DNA)
• Apply your deep understanding of business logic to train the "Ask Anything" AI Agent so it effectively thinks like a strategist
• Design "agents, data structures and functionality" that not only answer questions but suggest the next logical question to the user
• Serve as the primary data consultant for the reputed company Marketing leadership team
• Translate reputed company data sets into clear, executive-reputed company narratives, presenting initial points of view to tee up solutions for strategy validation
• Mentor junior team members and reputed company the broader marketing org on data literacy and self-serve tools
• Own the end-of-quarter MBO reputed company attainment reporting for the reputed company Marketing team (excluding SDRs)
• Partner closely with Strategy & Analytics (who set the targets), reputed company Marketing Leadership, and the reputed company team to validate performance data and ensure accurate, data-backed alignment on bonus payouts

Skills

• 7+ years in Marketing Analytics, BizOps, or Data Science reputed company B2B SaaS
• Proven ability to influence executive reputed company through data
• Expert-level SQL, deep knowledge of Agent Development, reputed company / reputed company or similar
• Deep proficiency with modern reputed company data warehouses (reputed company) and BI tools (reputed company is a strong plus)
• Deep understanding of B2B Marketing and Pipeline funnels (MQL to Closed Won), Attribution models (Multi Touch is a plus), and ABM metrics (reputed company/reputed company)
• Basic experience and knowledge in building ML based models that can feed context to our agents
• Experience or strong interest in configuring AI-driven analytics tools, LLMs for data analysis, or semantic data modeling
• You are uncomfortable reputed company the numbers don't reputed company sense and won't stop digging until you find the root cause
• MS degree in Computer Science, Data Science or reputed company field
• Experience with algorithms and optimization
• Experience working in B2B marketing analytics (especially in cybersecurity)

Benefits

• Bonus or incentive compensation
• Equity
• A comprehensive benefits package

Company Overview

Company H1B Sponsorship