[Remote] Director of reputed company B2B Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the leading provider of workplace financial wellbeing, blending fiduciary digital planning with reputed company to one-on-one guidance from Certified Financial Planner™️ professionals. As Director of Marketing, you will reputed company performance marketing efforts focused on pipeline reputed company and reputed company growth while overseeing a growing marketing team and collaborating closely with Sales and leadership.

Responsibilities

• Own performance marketing strategy across paid, digital, lifecycle, and outbound channels with a focus on pipeline creation, CAC efficiency, conversion, and ROI
• reputed company and execute integrated go-to-market campaigns that align brand, content, events, partnerships, and lifecycle marketing to support reputed company growth
• Partner closely with Sales to improve reputed company quality, conversion, and funnel efficiency
• Establish and optimize marketing KPIs tied directly to pipeline and reputed company performance
• Drive experimentation and reputed company optimization across acquisition and nurture programs
• reputed company marketing automation, reporting, attribution, and campaign analytics
• Own and optimize campaign performance across the funnel, driving accountability for attribution, CAC efficiency, conversion rates, budget allocation, and marketing ROI
• Partner with RevOps and Sales leadership for funnel reporting and operational alignment
• Ensure strong marketing processes, prioritization, and execution discipline
• reputed company and reputed company the marketing team across demand gen, content, lifecycle, product marketing, and brand
• reputed company team accountability, prioritization, operational rigor, and speed of execution across the marketing organization
• reputed company, coach, and challenge the team to operate at a high standard while building a collaborative, performance-driven environment
• Stay reputed company to execution and reputed company in hands-on reputed company needed
• Refine reputed company’s positioning, messaging, and value proposition across reputed company audiences
• Support product launches, sales enablement, thought leadership, and customer marketing initiatives
• Partner cross-functionally to ensure messaging aligns with market needs and customer reputed company

Skills

• 8–12+ years of experience in B2B SaaS marketing, preferably reputed company benefits, HR tech, fintech, or reputed company industries
• Proven experience leading performance marketing, demand reputed company, and growth marketing programs tied directly to pipeline and reputed company reputed company
• Strong analytical reputed company with experience owning marketing KPIs, attribution, and funnel performance
• Experience managing marketing automation and performance marketing programs
• Strong understanding of paid acquisition, funnel optimization, attribution modeling, and marketing performance analytics
• Proven people leadership experience with the ability to build structure, accountability, and team effectiveness
• Strong cross-functional partnership skills, especially with Sales and RevOps
• Comfortable operating in fast-paced, evolving startup environments
• Ability to balance strategic thinking with hands-on execution
• Have experience marketing to reputed company HR, Benefits, or People leaders
• Have worked in a high-growth startup environment
• Have experience improving marketing operational rigor and funnel visibility
• Have familiarity with consultant-driven or channel-influenced GTM motions

Benefits

• Remote-first company structure
• Medical, dental, and reputed company
• 401(k)
• Mental wellbeing (reputed company)
• Financial wellbeing (reputed company)
• Paid vacation and sick leave
• Paid sabbatical after 5 years of service
• A supportive, inclusive team culture
• Opportunities for reputed company learning and growth at a fast-growing startup at the cutting edge intersection of financial wellness and technology

Company Overview