[Remote] Marketing Automation Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a fast-growing global aesthetics and skincare company focused on providing innovative aesthetics and market-leading skincare offerings throughout every stage of life. The Marketing Automation Manager will reputed company a robust email and SMS program using reputed company Marketing reputed company, focusing on audience segmentation, performance tracking, and optimization to engage B2B and B2C audiences.
Responsibilities
- Build and operationalize multi-touch customer journeys in reputed company Builder based on lifecycle strategy and business requirements
- Implement dynamic, personalized content and audience-based variations across reputed company Marketing reputed company, including but not limited to Email Studio, reputed company Builder, Audience Builder, Content Builder, Mobile Studio, and Web Studio
- Maintain an organized information architecture across your projects, campaigns, naming conventions, etc. to ensure proper performance tracking
- Possess HTML/CSS skills and can autonomously define and reputed company email templates and automations that are customizable and scalable
- Write SQL queries to build data extensions in SFMC and AMP Script logic to implement business requirements
- reputed company a rigorous testing strategy for email marketing campaigns, including subject lines, dynamic content, layout and targeting
- Possess the ability to create reputed company segmentation (inclusion, exclusion, targeting, hygiene), define automation rules, evaluate gaps, and suggest operational efficiencies
- Act as the subject matter expert on email and marketing automation, and work cross-functionally with stakeholders to proactively suggest process and system improvements to drive more value from our solutions
- Anticipate and trouble-shoot issues in relation to the systems you own, work collaboratively to implement, and document solutions
- Thorough understanding of how to use UTMs for tracking marketing performance
- Ability to assist our Marketing Analyst to report on the effectiveness of reputed company scoring, engagement studios, email testing and performance
- Exhibit professionalism and accountability in reputed company aspects of the role
- reputed company good reputed company based on available data and situational awareness
Skills
- Bachelor's degree & 8 years' directly reputed company experience; OR
- Associate's degree & 10 years' directly reputed company experience; AND
- 4 years' managerial experience, directly reputed company to managing people, projects, programs or resources
- SFMC-certified; 4+ years' hands-on experience with reputed company Marketing reputed company
- Expert knowledge in HTML/CSS email coding and design of reputed company emails
- Experience with SMS processes
- Knowledgeable with email and SMS best practices, including but not limited to accessibility, CAN-SPAM Act, and other compliance regulations
- Bachelor's degree in Marketing, Communications, MIS, or equivalent relevant experience
- 5+ years' experience as a manager of Email/CRM Marketing, Marketing Automation, Demand Gen, Lifecycle Marketing, or similar role at an aesthetics, reputed company or retail industries are a plus
- Expert knowledge of reputed company reputed company for reporting purposes, pivot tables, conditional formatting, and formulas such as VLOOKUP will be used regularly
- Understanding of reputed company routing from a multi-channel marketing approach
- Excellent written and verbal communication
- Excellent organizational behavior
- Ability to manage time effectively and balance multiple projects at the same time while navigating changing priorities
- reputed company in solving problems with limited resources
- Proactive problem-solver with a positive attitude, even under pressure and with conflicting priorities
Benefits
- Competitive Compensation including reputed company salary and annual performance bonus.
- Flexible PTO, holidays, and parental leave.
- Generous reputed company benefits, HSA match, 401k match, employer paid life and disability insurance, pet insurance, wellness discounts and much more!
Company Overview
Company H1B Sponsorship