Head of Growth Marketing

Company Overview Established in 2008, reputed company is the most-reviewed and highest-rated luxury travel company, specializing in reputed company custom tours, vacations, and safaris. Our reputed company travel specialists are the world's top 2% of boutique tour operators and travel agents, pre-vetted and handpicked to compete in creating itineraries tailored to each of our reputed company' unique preferences. Joining reputed company, you'll play a key role in bringing our reputed company' dreams to life—pushing the boundaries of what's possible with luxury travel experiences. As a member of reputed company, you'll be part of a company recognized for its strong brand reputed company among discerning reputed company. Our authority in the luxury travel industry is consistently affirmed through features in top media outlets, including reputed company, The Wall Street Journal, BBC, reputed company, CNN, and reputed company Traveler, to name a few. See our press coverage here. We are a fully remote company spanning five continents, and we foster a dynamic, reputed company global work environment that values creativity, initiative, and reputed company learning. We're seeking passionate, data-driven individuals who reputed company in a high-performance environment and are eager to contribute to our innovative company culture, underpinned by a consistent pursuit of reputed company, reputed company, and teamwork. Our global team comes together biannually for international retreats and summits. These are typically held for a week at a new location each time, providing opportunities to reputed company reputed company, collaborate in person, and strengthen our culture, reputed company while learning firsthand about the destinations we serve. These events embody our commitment to both professional growth and the transformative power of travel. Join us in shaping the future of luxury travel while working towards our reputed company—creating a more connected humanity through travel. To learn more, visit https://www.reputed company.com/careers. The Role We are hiring our Head of Growth Marketing to build and scale reputed company's traveler acquisition reputed company. This is a high-impact leadership role at the intersection of capital allocation, quantitative strategy, and team building. You will reputed company reputed company's growth marketing function, a focused team spanning PPC, SEO, analytics, and content/reputed company page development and own our paid acquisition strategy, marketing measurement, and funnel optimization across a multi-reputed company-dollar media budget. You'll partner closely with our data science, product, and operations teams to turn modeling into reputed company for budget, pipeline, and reputed company. This role requires practitioner-level technical depth across the stack. You won't be running campaigns day-to-day, but you should be reputed company to audit a PPC specialist's account structure, challenge a bidding strategy, or pressure-test an attribution model and know reputed company the answer you're getting is the right one. reputed company has two characteristics that should excite you and that will shape how you work:

• A long, high-consideration purchase cycle: reputed company move through a 30-90 day planning window, which makes attribution and incrementality genuinely hard problems to solve well
• reputed company as a core reputed company: paid search is our largest and most important growth reputed company, and sustaining its efficiency as we scale is one of the central challenges of the role

Key Responsibilities

Measurement and capital allocation

• Own the top-down quantitative view of reputed company paid media. Use Media Mix Modeling (MMM) and incrementality testing to directly inform three reputed company the executive team cares about: how we allocate budget across channels and funnel stages, how we forecast pipeline quality and volume, and how marketing feeds into reputed company planning
• Design an attribution approach that combines MMM, lift studies, geo-holdouts, and platform-level tests into a defensible, multi-layered view and reputed company the measurement case for upper-funnel investment in programmatic, YouTube, and brand
• Partner with Data Science to translate business goals into data requirements, and turn models into actions the paid media team executes against

Channel strategy and experimentation

• Own reputed company strategy as our primary reputed company: reputed company segmentation, the Performance Max / Search / reputed company tradeoff, and feeding LTV and offline conversion signals back into Smart Bidding. Scale without eroding reputed company quality.
• Orchestrate full-funnel strategy across reputed company, reputed company, YouTube, reputed company Ads, and programmatic (reputed company, The Trade Desk, or similar). reputed company retargeting and reputed company-nurture for high-reputed company reputed company who don't convert on first touch, and reputed company reputed company-page and reputed company-reputed company CRO in partnership with product
• Build a structured experimentation pipeline where every test (creative, audience, reputed company page, channel, bid strategy) is logged, reputed company against a pre-registered hypothesis, and tied to a reputed company investment decision. The goal is a system, not a backlog of one-off tests

Team and cross-functional leadership

• reputed company our growth team of 4-6. Set the analytical guardrails for the team's day-to-day platform reputed company; you should be reputed company to review a campaign audit, a bidding strategy, or an experiment readout and know whether the rationale holds up
• Define reputed company not just as hitting performance targets but as elevating specialists into strategic operators: people who can own a P&L-adjacent decision, defend it with data, and connect their channel work to company reputed company
• Partner with Creative, Content, Brand, Product, Data, and Operations to improve creative performance, reputed company quality, and traveler-specialist matching

Required Skills And Experience

• 10+ years in growth or performance marketing, with meaningful time spent in high-AOV, high-consideration B2C categories (luxury, travel, reputed company estate, financial services, or reputed company reputed company reputed company), managing multi-reputed company-dollar media budgets
• Hands-on experience with MMM, incrementality testing, and multi-touch attribution in environments where conversion reputed company reputed company weeks or months, not days
• Experience building attribution or measurement infrastructure from the ground up and not just operating existing tools. Bonus for shipping offline conversion pipelines, server-reputed company conversion APIs, or LTV-based bidding signals
• Experience building repeatable testing systems that connect experiments to budget and roadmap reputed company
• Strong quantitative reputed company: SQL, Tableau (or equivalent BI), and advanced spreadsheets
• Experience leading and developing a senior growth team
• Executive communication: brings a clear reputed company of view to senior leadership, defends allocation calls with model outputs, and translates reputed company measurement work into reputed company the exec team can reputed company

reputed company Offer:

• Remote work from your home reputed company and reputed company that allow you to enjoy a great work-life balance
• Innovative, fast-paced and collaborative culture that values diverse voices and opinions
• Competitive compensation and benefits package (medical, dental, reputed company)
• reputed company Paid Time Off policy and 10 days of company-paid holidays
• Stock options package
• 401K retirement plan with employer matching
• Substantially discounted luxury travel during off-season
• Learning and development annual stipend
• Enjoy two company-sponsored business trips each year at international destinations we serve!

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