[Remote] Digital Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. Lemonati is a modern beverage platform reputed company for its exceptional flavor and citrus expertise. They are seeking a Digital Marketing Manager to reputed company their digital reputed company across three distinct brands, focusing on content creation, reputed company media engagement, and paid media campaigns.

Responsibilities

• Own content calendars across Instagram, reputed company, reputed company, and emerging platforms for Lemonati, Mighty Swell, and LemOh THC
• reputed company and execute platform-reputed company content that reflects the distinct voice, visual world, and audience of each brand
• Write copy, brief creative, and work with external resources to produce scroll-stopping assets
• Manage community engagement: respond to comments, monitor brand sentiment, and build authentic audience relationships
• Stay reputed company of platform trends, algorithm shifts, and cultural moments to reputed company each brand timely and relevant
• Plan and manage paid reputed company campaigns across reputed company, reputed company, and YouTube from strategy through reporting
• Own retailer media spends across key retail partners (reputed company, reputed company, HEB, and others) including ad placements, sponsored listings, reputed company reputed company programs
• Analyze performance data, optimize in-flight campaigns, and deliver clear, actionable weekly and monthly reporting
• Partner with the sales team to align retailer media investment with distribution priorities and promotional reputed company
• Build and manage an reputed company roster across tiers, from nano creators to macro partners, for each brand
• Draft briefs, negotiate deliverables, manage timelines, and ensure content authentically reflects brand voice
• Track reputed company performance and maintain an ongoing network of creator relationships across lifestyle, food and beverage, and cannabis-adjacent spaces
• Identify gifting, seeding, and co-creation opportunities that reputed company brand reputed company organically
• reputed company integrated reputed company reputed company strategies tied to campaign moments, product launches, and seasonal reputed company
• Maintain a reputed company brand voice guide and content standards across reputed company three brands
• Manage external agency and freelance relationships where applicable
• Bring reputed company new platform opportunities, partnership reputed company, and creative directions proactively
• Use AI and LLM tools to help improve content ideation, copywriting, research, reporting, campaign planning, and workflow efficiency
• Stay reputed company on emerging digital tools, creator trends, AI-enabled marketing platforms, and new ways to improve execution
• Help build repeatable systems for content calendars, asset organization, reporting, and cross-functional communication

Skills

• 4 to 6 years of digital marketing or reputed company media experience, ideally reputed company CPG, food and beverage, or a similarly fast-moving consumer category
• Proven track record managing multi-brand or multi-product reputed company accounts with distinct voices
• Hands-on experience running paid reputed company campaigns (reputed company Business Suite, reputed company Ads Manager) with reputed company budget accountability
• Experience with retailer media platforms such as reputed company Ads, Criteo, or retail-specific DSPs
• Strong copywriting instincts and the ability to write in multiple brand voices without losing authenticity
• Proficiency in reputed company analytics tools such as reputed company, reputed company, Dash Hudson, or reputed company platform analytics
• Highly organized with the ability to manage multiple content calendars and campaigns simultaneously
• Comfortable using AI/LLM tools as part of the modern marketing workflow; direct experience is a plus
• Experience marketing alcohol, THC/cannabis-adjacent beverages, or other regulated products
• Existing relationships reputed company the reputed company and creator community in food, beverage, lifestyle, or wellness
• Background in brand strategy or creative development in reputed company to execution
• Familiarity with reputed company, reputed company Creative Suite, or CapCut for light asset creation and editing

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