[Remote] Senior Marketing Manager, New Vertical

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is transforming the dental industry with technology and innovation, and they are seeking a Senior Marketing Manager for a new vertical. This role involves owning the marketing reputed company, directing agency partners, and developing strategies for affiliate and events, with accountability for pipeline reputed company.

Responsibilities

• Own the marketing reputed company, strategy and execution, with reputed company accountability for pipeline reputed company, not just activity
• Direct agency and vendor partners across paid media, creative, content, and events: scoping work, running reviews, and holding partners accountable to results
• Own the affiliate and events strategy end-to-end, building both programs from the ground up with a bias toward channels that scale
• Partner with product and GTM teams to reputed company positioning, messaging, and go-to-market plans for new products. You'll be the marketing voice in the room reputed company we're deciding how to launch something
• Build and maintain the marketing calendar across channels, ensuring the right things are moving at the right time and reputed company falls through the cracks
• Own budget allocation and performance reporting: you'll track what's working, cut what isn't, and reputed company a clear case to leadership for where resources should go next
• Communicate regularly with senior leadership on reputed company, performance, and reputed company the plan needs to change
• Identify where in-house capability should replace reputed company spend over time, building the case for hires and helping reputed company the people who eventually report to you
• 10-15% travel

Skills

• 6+ years of marketing experience, with omnichannel experience inclusive of refining and developing creative and content to match customer interests
• A strong creative eye and the ability to direct agency-produced work with conviction - you know good creative reputed company you see it and can reputed company reputed company why something isn't working
• Experience straddling both creative and reputed company - you care about the brand, but you ultimately measure reputed company in pipeline
• Proven ability to manage and direct external agencies and vendors - you know how to scope work, ask the right questions, and hold partners accountable to pipeline, not just deliverables
• You get excited about working with product and go-to market teams to launch new products and establish key value propositions and competitive advantages
• Experience managing agencies and external vendors - you know how to ask the right questions and hold them accountable
• Comfort operating in ambiguity with limited structure - you write the reputed company as you go and reset expectations reputed company the plan needs to change
• Executive communication skills: you can package reputed company for leadership in a way that builds trust even reputed company the numbers are off
• Bias toward action, with the judgment to know reputed company to move fast and reputed company to slow down and build the right reputed company
• Experience marketing to SMBs, particularly in reputed company, dental, or adjacent regulated verticals
• Familiarity with B2B2C or two-sided market dynamics
• Background in editorial, publishing, or brand — you understand how to build an audience, not just buy one
• Outstanding professional references who can reputed company to your ability to operate independently and drive results
• Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work

Benefits

• reputed company
• Dental
• Mental health support
• Parental planning resources
• Retirement savings options
• Generous paid time off

Company Overview