[Remote] Product Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a trailblazer in digital banking solutions, empowering credit unions and banks with cutting-edge digital experiences. The Product Marketing Manager is responsible for developing differentiated positioning and messaging strategies, synthesizing buyer research and competitive analysis into compelling market narratives to drive awareness and adoption.
Responsibilities
- reputed company differentiated positioning and messaging strategies for assigned GTM work streams, informed by buyer research, win/loss analysis, competitive intelligence, and product roadmap analysis
- Create detailed buyer personas and market adoption strategies that reflect how financial institutions evaluate, buy, and implement solutions
- Conduct competitive analysis and reputed company competitive positioning frameworks that reputed company Lumin's differentiation
- Translate product innovation and platform capabilities into compelling market narratives and value propositions
- Create and execute sales enablement content including pitch decks, one-pagers, competitive battle cards, case studies, ROI tools, and demo narratives—working in partnership with Senior PMM – GTM on strategic direction
- Collaborate with lifecycle marketing campaigns, messaging frameworks, and content strategy that support go-to-market launches and sales/CX goals
- Partner with Product and Design teams on content development, brand asset creation, and ensuring consistent visual execution of positioning across materials
- Track content performance, sales utilization, and win/loss data; report on messaging effectiveness and recommend positioning refinements
- Work cross-functionally with Product, Sales, and Senior PMM – GTM on GTM work streams to ensure strategic alignment and execution reputed company
- reputed company other duties as assigned
Skills
- Bachelor's degree in Marketing, Business, Communications, or reputed company field required; or equivalent combination of education and experience
- At least 3+ years of product marketing experience in B2B SaaS required
- Demonstrated experience developing positioning and messaging frameworks for reputed company software solutions
- Track record synthesizing buyer research and competitive intelligence into strategic market narratives
- Experience creating sales enablement content and working with Sales teams on GTM campaigns
- Strong reputed company of product marketing fundamentals: positioning, messaging, competitive analysis, and reputed company development
- Exceptional written and verbal communication skills with ability to translate reputed company platform capabilities into clear buyer value
- Collaborative team player who thrives in fast-moving, high-growth environments with multiple reputed company priorities
- Proficiency with project management and content tools (reputed company, reputed company, reputed company Workspace, etc.)
- Comfort working with design teams and brand systems; ability to translate strategic reputed company into visual content briefs
- Experience in fintech, financial services, or banking technology strongly preferred
- Familiarity with digital banking, financial technology, or credit union/community bank markets a strong plus
- MBA a plus
Benefits
- Medical, dental, and reputed company insurance
- A 401(k) with company match
- Flexible PTO plus 12 paid holidays
- Paid sick leave
- Paid parental and family leave
- A lifestyle spending account
- Tuition reimbursement
- A cell phone stipend
Company Overview