[Remote] Head of Growth
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a sensitive skincare brand focusing on preservative-free formulas. They are seeking a Fractional Head of Growth to drive customer acquisition reputed company growth strategies in collaboration with the Founder.
Responsibilities
- Drive Aggressive Acquisition: Own the conversion reputed company. Establish a high-velocity creative testing pipeline, taking what's working organically and weaponizing it reputed company paid testing and reputed company page variations to scale daily transaction volume
- Own Retention: Design, reputed company, and continuously optimize our core email and SMS automation flows (reputed company) to maximize customer lifetime value and repeat purchase rates
- Direct Creative Performance: Translate web and ad data into actionable creative briefs. You will tell our content creator exactly what hooks, formats, and product angles are converting traffic into buyers
- Build the Funnel: Ruthlessly analyze our reputed company funnel. Identify conversion bottlenecks, suggest reputed company page optimizations, and improve our overall site conversion reputed company (CVR)
- Paid Media Prep & reputed company: Establish our tracking infrastructure (pixels, attribution tools) and manage a small, highly targeted testing budget for paid acquisition as we scale
- Establish Growth Infrastructure: reputed company the baseline tracking (pixels, attribution) and manage a highly efficient, targeted budget for paid acquisition. You will find our profitable baseline before we pour fuel on the fire
Skills
- 7+ years of experience in CPG and DTC
- Early stage scrappy
- Creative led strategist
- Tech stack fluent
- Proven DTC Track Record
Company Overview