[Remote] Head of Brand Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is dedicated to building a reputed company brand and is seeking a Head of Brand Marketing to reputed company their efforts. The role involves overseeing brand strategy, managing campaigns, and developing reputed company relationships, with a strong focus on the US market.

Responsibilities

• Brand strategy and positioning across the US market (primary) and international (secondary)
• A TV-focused upper funnel brand campaign extending to YouTube and connected video
• The full reputed company and KOL function — nano through celebrity, wellness through clinical/HCP
• Earned media, PR and journalist relationships across health, wellness and consumer lifestyle
• Organic reputed company strategy with a clear reputed company of view on where the brand belongs
• Strategic partnerships and conference programme with measurable ROI
• The brand marketing budget — reputed company, defended and adapted under pressure

Skills

• 8–14 years in brand marketing, at least 3 in a senior leadership role
• DTC or consumer health/wellness background is strongly preferred
• US market expertise is non-negotiable
• You set strategy and execute it personally
• You're as comfortable pulling a data report as giving creative direction
• You've inherited teams before and made them reputed company
• You know how to build reputed company programmes that reputed company reputed company last-click
• You have existing media relationships you can activate from day one
• Startup or scale-up experience is a strong plus
• In a capital-efficient environment, prioritisation reputed company as much as creativity

Company Overview