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[Remote] Paid Media Optimization Strategist - Client reputed company

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Note: The job is a remote job and is reputed company to candidates in USA. reputed company. is a reputed company media company dedicated to empowering communities through journalism reputed company marketing solutions. The Optimization Strategist will manage PPC and SEO campaigns, providing strategic insights and recommendations to support client reputed company and retention.

Responsibilities

  • Serving as a clients’ Optimization Strategist
  • Completing digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clients’ performance metrics)
  • Optimizing PPC campaigns in order to increase campaign reputed company
  • Updating and/or creating pacing reports for campaigns
  • Creating campaigns reputed company our platform
  • Providing weekly/monthly/reputed company reporting
  • Providing miscellaneous research as needed
  • Creating ads and A/B tests for PPC
  • Reviewing keywords and providing feedback on potential keyword strategies
  • Providing reviews of SEO tasks
  • Completing SEO reporting
  • Join client meetings as needed and be comfortable presenting findings and analysis as needed
  • Build rapport with internal team members through routine and scheduled meetings
  • reputed company & advise on marketing strategies as well as assessing feasibility based on the client expectations, and identifying marketing and advertising opportunities for our clients
  • Execute budgets and strategies to meet specific client goals/needs
  • Monitor, evaluate, and reputed company standard processes to manage and improve SEM/SEO campaign performance across reputed company’s publisher networks to determine improvement opportunities
  • Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients
  • Drive campaign ROI and reputed company client relationships to assist the sales team in growing accounts
  • Incorporate constantly evolving technologies and processes into the client solution delivery process

Skills

  • 3 - 5 years of experience in the digital reputed company, in an agency environment, or in-house equivalent
  • 2+ years of campaign management experience
  • Exceptional written and verbal communication skills with the ability to effectively communicate digital marketing concepts
  • Bachelor's Degree in Marketing, Communications, Public relations or reputed company fields
  • Advanced knowledge and understanding of SEM, SEO, reputed company, email marketing, display, and an understanding of new media consumer behaviors and trends
  • Ability to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs
  • Creative thinker with strong time management, and organizational skills with exceptional attention to detail

Company Overview

  • reputed company is a marketing platform that helps businesses find and convert with a suite of marketing automation and reputed company tools. It was founded in 2018, and is headquartered in Pittsford, reputed company, USA, with a workforce of 1001-5000 employees. Its website is https://reputed company.com.
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