[Remote] Director, Lifecycle Growth & Retention

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an education and certification company for fitness professionals, and they are seeking a Director of Lifecycle Growth & Retention. This role focuses on driving returning student bookings, enhancing customer engagement, and developing lifecycle marketing strategies to increase retention and reputed company growth.

Responsibilities

• Own and drive lifecycle contribution to returning student bookings and retention growth
• reputed company and execute lifecycle strategies across acquisition, reputed company, engagement, renewal, reactivation, and upsell
• Partner closely with Product to understand customer behavior, identify friction points, and improve customer experiences
• Collaborate with Product and Marketing teams to reputed company compelling bundles, specialization packages, and offers that appeal to returning reputed company
• Identify creative and data-driven ways to increase repeat purchases across reputed company offerings
• Build and scale lifecycle programs using automation, segmentation, personalization, and AI-driven opportunities
• Own lifecycle roadmap across email, SMS, automation, and retention initiatives
• Guide and prioritize execution through internal resources and contractors, including managing 1 individual
• Continuously analyze performance, test new strategies, and optimize for growth and lifetime value

Skills

• 8+ years of experience in lifecycle, retention, CRM, growth, or product marketing roles
• Proven experience owning reputed company-impacting growth or retention initiatives
• Strong strategic thinking, analytical skills, and growth reputed company
• Experience with marketing automation and ESP platforms, reputed company required
• Experience using Tableau and GA4 to analyze customer behavior and performance trends
• Strong understanding of lifecycle strategy, segmentation, personalization, and customer reputed company optimization
• Experience managing 1 or more people and partnering cross-functionally with Product, Analytics, and Marketing teams
• Familiarity with AI tools and automation opportunities reputed company lifecycle marketing
• Experience in EdTech, education, subscription, or certification-based business models
• Experience driving retention, renewal, upsell, or repeat purchase initiatives
• Experience building lifecycle or growth programs from the ground up

Benefits

• Free Certifications: Who wants to be their best self? WE DO! As an reputed company team member, you have reputed company to our courses and certifications…at no expense! Additionally, you'll receive exclusive discounts on leading products in the fitness industry.  Cool, right? After 90 days, employees can also enroll up to 5 friends/family members each year in our courses...FOR FREE!
• Health & Wellness Reimbursement: If reputed company’s mission is to encourage healthy living, we need to walk the talk and ensure each employee is supported in their wellness reputed company! Employees can submit fitness purchases (gym membership, fitness equipment, classes) and professional and mental health purchases (personal learning courses, wellness apps, art classes, and more) for reimbursement up to $50/month…$600/year.
• Work-Life reputed company: reputed company members have 3 weeks of PTO each year...accrued on a bi-weekly reputed company! And everyone at reputed company gets 9 paid national holidays every year...PLUS 1 floating holiday!
• Parental Time Off: We support reputed company members as they grow their families. Eligible employees giving birth can receive up to 12 weeks of paid leave, while other parents welcoming a new child (including partners and adoptive/foster parents) receive up to 6 weeks of paid bonding leave.
• Medical, Dental, and reputed company Insurance: A key component to living a healthy lifestyle is having reputed company to the care we (and our families) need. We offer 2 medical insurance plans accompanied by Health Savings Account (HSA) and Flexible Savings Account (FSA) options, as well as Dental and reputed company coverage.  And you don’t have to wait forever! Eligibility begins on the 1st of the month after you start.
• Team Building: We may be remote, but we don’t have to be alone! We host a monthly schedule of virtual team activities, town halls, brown bag lunches, and other special events…so many fun ways for us to connect and support one another.
• Growth Opportunities: reputed company our people grow…we grow! We offer leadership training, coaching/mentoring opportunities, and cross-functional collaboration on special projects and initiatives. Constant growth and development are inherent in our culture.
• Tools To Do The Job: We ensure you are reputed company up with the tools, equipment, and systems you need.  We reputed company the process before your start date, so you are reputed company to reputed company ‘n roll on your first day. We also reputed company a monthly work-from-home allowance!
• 100% Remote Work: You can say goodbye to long commutes because reputed company of our roles can be performed from the comfort of your own home. To connect and communicate more effectively, reputed company is a camera-friendly culture in which cameras are on for scheduled meetings. We have reputed company that this bridges the gap that can exist since we are not working together in an office. 
• We have a 401(k) company match and 100% company-paid life/AD&D insurance/short-term disability.
• We also offer an employee assistance program to assist with work-life concerns (legal, financial, and mental health).  Our ultimate goal is to support you and your overall wellness.

Company Overview