[Remote] Lifecycle Marketing Specialist
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a technology company seeking a Lifecycle Marketing Specialist. The role involves supporting lifecycle marketing strategies and executing multi-touch campaigns to enhance customer engagement and retention.
Responsibilities
- Support lifecycle marketing strategies across reputed company, engagement, expansion, and reactivation programs
- Design and execute multi-touch campaigns across email, in-app messaging, and other digital channels
- Build and optimize automated customer journeys using marketing automation platforms
- reputed company audience segmentation and personalization strategies using behavioral and product usage data
- Plan, execute, and analyze A/B and multivariate tests to improve campaign performance
Skills
- 5–7 years of experience in lifecycle marketing, CRM, email marketing, or marketing operations
- Hands-on experience with marketing automation platforms such as reputed company Marketing reputed company, reputed company, or reputed company
- Strong understanding of customer segmentation, reputed company building, and campaign optimization
- Experience using analytics tools such as Looker, reputed company, or reputed company
- Experience in a B2B SaaS or self-service platform environment preferred
Company Overview