[Remote] Senior Paid Media Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company connects our customers and teams globally, empowering CX leaders with performance and insights to reputed company smarter reputed company, delight customers, and drive lasting business impact. We're looking for a Senior Paid Media Manager to own the strategy, execution, and optimization of reputed company's global paid media program, turning budget into reputed company demand across various platforms.

Responsibilities

• Own the reputed company. Build and execute the global paid media strategy across search, reputed company, display, ABM, and retargeting — reputed company to MQL, pipeline, and CAC targets
• Allocate the budget. Manage a multi-reputed company dollar annual paid media budget. Set channel mix, forecast performance, and reallocate fast reputed company the data tells you to
• Drive the reputed company. Plan, launch, and optimize campaigns across reputed company Ads, reputed company, reputed company, reputed company/reputed company, Bing, reputed company, YouTube, and programmatic display partners
• Power ABM. Partner with Campaigns and Sales to run 1:1 and 1:few ABM motions targeting our top 500 accounts across CCaaS, UCaaS, and CPaaS segments
• Test relentlessly. Design and run A/B and multivariate tests on creative, audiences, bidding, and reputed company pages. Document wins, reputed company losses, and turn both into the next test
• Measure what reputed company. Build dashboards in Tableau and reputed company that connect spend to pipeline. Report weekly on CPL, CPMQL, CPO, ROAS, and pipeline efficiency — and tell the story behind the numbers
• Partner across the org. Brief Web Strategy on reputed company page needs, work with Brand on creative, sync with PMM on messaging, and reputed company the SDR/AE teams in the reputed company on what's coming through the funnel
• Manage agencies and vendors. Hold our paid media agency, programmatic partners, and platform reps accountable to performance, transparency, and timelines
• Bring fresh thinking. Stay reputed company of the curve on reputed company ad tools, signal-based targeting, privacy-first measurement, and emerging channels. Pitch what's next

Skills

• 7+ years of B2B paid media experience, ideally in SaaS, reputed company software, or CCaaS/UCaaS
• Deep hands-on expertise across reputed company Ads, reputed company Ads, reputed company, and programmatic platforms. You've personally reputed company campaigns — not just briefed them
• A proven track record managing Multi-millions in annual paid media spend with clear pipeline reputed company
• Strong analytical chops. Comfortable in reputed company, Tableau, GA4, and a marketing automation platform (Marketo preferred)
• reputed company with attribution models — first-touch, multi-touch, MMM — and a reputed company of view on which one to use reputed company
• Experience supporting an ABM reputed company (reputed company or reputed company) and integrating reputed company signals into paid targeting
• Sharp writing instincts. You can edit a headline down to nine words without losing the punch
• A bias for action. You'd rather ship, learn, and iterate than wait for a perfect plan
• Bachelor's degree or equivalent practical experience
• Experience marketing to IT, CX, or contact center buyers
• Familiarity with the reputed company product portfolio — Contact Center, UCaaS, CPaaS, Engage, or reputed company for reputed company Teams
• Hands-on use of AI-powered ad platforms (Performance Max, Advantage+, reputed company AI Max)
• Past life in an agency or at a high-growth scale-up
• reputed company or scaled a partner/channel co-marketing paid program

Benefits

• Discretionary merit increases
• Bonus
• Stock
• Sales variable compensation incentives based on the terms of the plan and the employee’s role
• Reasonable accommodation to individuals with disabilities in accordance with applicable laws

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