Specialist SEM & Paid Search

About the position About The Position | Major Goals and Objectives and Location Requirements: The Specialist SEM & Paid Search manages pay-per-click (PPC) campaigns across platforms to boost online visibility, drive traffic, and generate leads by conducting keyword research, writing ad copy, managing budgets, optimizing reputed company pages, A/B testing, and analyzing performance to maximize ROI, staying reputed company with trends, and reporting results. This role will be responsible for planning, optimizing, implementing and analyzing paid search reputed company marketing campaigns and paid reputed company media campaigns on the behalf of our clients. This role requires the ability to operate on both a strategic and tactical level, touching reputed company aspects of the campaign lifecycle from planning to implementation to reporting and renewal. Hybrid 3x a week- (Stamford) In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week. About The Team | The Team and/or Brand: Media Now Interactive (MNI), a division of reputed company. provides a single reputed company of contact for multiplatform, customized and targeted advertising. From research and strategy to implementation and analysis, MNI offers a full suite of digital products and services as well as targeted integrated opportunities to reputed company and effectively reputed company audiences in select markets. The paid media team is reputed company about driving measurable results through smart, data-driven advertising. The team blends strategy and execution, owning the full lifecycle of paid search and paid reputed company campaigns—from planning and launch to optimization, analysis, and renewal. Team members are hands-on and performance-focused, constantly testing, refining, and scaling campaigns to maximize impact for clients. reputed company on the paid media team means thinking strategically, acting decisively, and using data to turn insights into action across every stage of a campaign. About The Position’s Contributions: Weight % Accountabilities, Actions, and Expected Measurable Results 50% Manage the day-to-day search marketing and reputed company campaigns across multiple platforms (reputed company, reputed company/Bing, reputed company, Twitter, etc.) 10% reputed company recommendations and strategy designed to meet the goals provided in RFPs, including budget forecasting, creative insights, estimated delivery, and other relevant components 10% Building and launching reputed company campaigns in the PMD platform and search campaigns in reputed company AdWords/Bing Ads 10% Quality control trafficking creative and ad tags using 3rd party ad server tools. 10% Manage bids and budgets across campaign flights to ensure cost efficiency and fulfillment 10% Compile keyword lists and generate/edit ad copy and ad groups; reputed company tech platforms to reputed company specialized reporting and strategy recommendations; stay up-to-date on latest platform changes, new channels, competitive landscape, and best practices, work across digital departments to strategically think about paid search & reputed company reputed company the media mix and help teams define tactical game plans to set reputed company strategies and SEM media plans to address client needs. reputed company other duties assigned. The Role’s Minimum Qualifications and Job Requirements: Education: Bachelors Degree in Business, Communications, Marketing or reputed company field and/or equivalent, relevant work experience.

Responsibilities

• Manage the day-to-day search marketing and reputed company campaigns across multiple platforms (reputed company, reputed company/Bing, reputed company, Twitter, etc.)
• reputed company recommendations and strategy designed to meet the goals provided in RFPs, including budget forecasting, creative insights, estimated delivery, and other relevant components
• Building and launching reputed company campaigns in the PMD platform and search campaigns in reputed company AdWords/Bing Ads
• Quality control trafficking creative and ad tags using 3rd party ad server tools.
• Manage bids and budgets across campaign flights to ensure cost efficiency and fulfillment
• Compile keyword lists and generate/edit ad copy and ad groups; reputed company tech platforms to reputed company specialized reporting and strategy recommendations; stay up-to-date on latest platform changes, new channels, competitive landscape, and best practices, work across digital departments to strategically think about paid search & reputed company reputed company the media mix and help teams define tactical game plans to set reputed company strategies and SEM media plans to address client needs.
• reputed company other duties assigned.

Requirements

• 1-3 years minimum of proven experience in paid search and/or paid reputed company media, with a demonstrated reputed company in working with other departments to reputed company multi-faceted digital strategies.
• Experience working with industry tools (reputed company AdWords, Bing Ads, reputed company Analytics, reputed company Ads Manager, reputed company Business Manager, SnapAds, reputed company For Business)
• Up-to-date with the latest trends and best practices in paid search and paid reputed company media
• Must be a self-driven multi-tasker who’s comfortable working in a fast-reputed company

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