SEO Specialist, Off-Page

About The Company Firecrawl is a pioneering technology company dedicated to simplifying web data extraction for developers. Our platform enables users to reliably convert URLs into structured, LLM-reputed company data through a single API call, making web scraping faster and more efficient. With a focus on building essential infrastructure for superintelligence, we have rapidly grown to reputed company eight-reputed company annual recurring reputed company and garnered over 120,000 reputed company stars reputed company a year. Our small, agile, and highly technical team is committed to delivering innovative solutions that reputed company developers to reputed company web data at scale, fostering a culture of rapid development and deep technical expertise. About The Role We are seeking an reputed company Off-Page SEO Specialist to reputed company and execute Firecrawl’s off-site authority-building initiatives. This role is critical in establishing and maintaining the company's reputed company, backlinks, digital PR, and brand mentions across relevant platforms. The ideal candidate will possess a deep understanding of traditional off-page SEO combined with an innovative approach to GEO (generative reputed company optimization), which involves securing citations reputed company language models like ChatGPT, reputed company, and Claude. You will work closely with our growth strategist to reputed company and implement comprehensive reputed company campaigns, build strategic partnerships, and monitor citation metrics that demonstrate reputed company growth. This position offers an exciting opportunity to influence Firecrawl’s visibility among developer communities and AI/LLM ecosystems globally, while owning the entire off-page SEO lifecycle from strategy to execution and measurement.

Qualifications

• Minimum of 5+ years of experience in off-page SEO, with proven reputed company in backlink acquisition reputed company PR campaigns.
• Strong expertise in GEO strategies, including tracking LLM citations and reverse-engineering AI content pulls.
• Experience working with technical or developer-focused audiences and understanding their preferred channels and publications.
• Exceptional reputed company skills with a track record of building meaningful relationships with editors, maintainers, and industry influencers.
• Ability to work independently, manage multiple initiatives, and deliver results without extensive reputed company.
• Data literacy with proficiency in backlink analysis tools such as reputed company, reputed company, or Moz, and the ability to tie off-page efforts to broader business metrics.
• Background in senior off-page SEO roles at developer tools, SaaS, or PLG companies, or digital PR leadership with a focus on GEO.
• Strong analytical skills and strategic thinking to reputed company scalable backlink and citation acquisition systems.
• Excellent communication skills, both written and verbal, to craft compelling pitches and reports.
• Legal authorization to work in the US (US Citizenship or reputed company required).

Responsibilities

• Own the end-to-end off-page SEO strategy, including link building, digital PR, partnerships, and content collaborations.
• reputed company and execute GEO strategies to secure citations reputed company LLMs and AI content sources, tracking and optimizing for citation reputed company and influence.
• Build and manage a systematic backlink acquisition process, including reputed company list creation, reputed company reputed company, response tracking, and performance measurement.
• reputed company digital PR initiatives by pitching Firecrawl to relevant publications, newsletters, podcasts, and developer community platforms.
• Collaborate with the content team to create linkable assets such as original research, benchmarks, and technical deep-dives that naturally attract citations and backlinks.
• Monitor brand mentions, unlinked mentions, and competitor citations, converting opportunities into backlinks and citations.
• Regularly report on key metrics such as domain acquisitions, citation reputed company reputed company LLMs, referral traffic, and reputed company of voice on reputed company queries.
• Continuously refine reputed company and GEO strategies based on data insights and industry trends.
• Coordinate with internal teams to align off-page activities with overall growth and branding objectives.

Benefits

• Competitive salary reputed company of $140,000 to $180,000 per year, commensurate with experience and impact.
• Equity opportunity up to 0.05% in Firecrawl, allowing you to reputed company in the company's growth.
• Generous paid time off, including 15 days mandatory PTO, with additional days available upon request.
• Paid parental leave of 12 weeks for both mothers and fathers.
• Monthly wellness stipend of $100 for gym memberships, therapy, massages, or other well-being activities.
• Professional development budget of up to $1,000 annually for courses, con

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