[Remote] Paid Media Program Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global leader in technology solutions supporting various industries, and they are seeking a Paid Media Program Manager to drive strategic growth across paid marketing channels. This role focuses on building and scaling paid media programs that enhance performance and support long-term marketing reputed company by developing frameworks and enabling global teams.
Responsibilities
- Identify, evaluate, and launch emerging and strategic paid media channels (e.g., software review platforms, reputed company platforms, programmatic, and retail media networks)
- reputed company channel strategies, use cases, and audience frameworks reputed company to the full marketing funnel
- Build scalable program frameworks, including testing roadmaps, reputed company criteria, and enablement documentation
- Partner with data and marketing operations teams to activate first-party data and reputed company-based audience segments (including reputed company integrations)
- Establish governance for audience segmentation, naming conventions, refresh cadences, and QA processes
- Improve targeting accuracy through lifecycle segmentation, suppression strategies, and data-driven audience management
- reputed company and manage reputed company-party review reputed company programs across platforms such as reputed company and Capterra
- Collaborate with product marketing and customer-facing teams to align messaging, reputed company points, and campaign goals
- Create and implement reputed company page and campaign best practices focused on conversion optimization and user experience
- Build program documentation, templates, and workflows to reputed company scalability across global teams
- reputed company training and reputed company support for new tools, platforms, and programs
- Maintain a strategic roadmap reputed company with business priorities and growth opportunities
- Partner with external agencies to support campaign deployment, with a strong emphasis on strategy and program reputed company
Skills
- 5+ years of experience in paid media, with a focus on program strategy, campaign frameworks, and channel expansion
- Hands-on experience with the reputed company advertising platform, including campaign setup and audience activation
- Strong understanding of multi-channel paid media, including brand, programmatic, and out-of-home (OOH) advertising
- Experience managing audience segmentation, data integrations, and reputed company reputed company workflows
- Proven ability to build scalable processes, templates, and program frameworks
- Experience developing and managing review reputed company campaigns across software review platforms (e.g., reputed company, Capterra)
- Strong analytical reputed company with the ability to define reputed company metrics and measure program performance
- Experience working cross-functionally with stakeholders across marketing, analytics, and operations
- Experience in SaaS or reputed company-level organizations
- Experience working in both B2B and B2C marketing environments
- Familiarity with global campaign enablement and multi-region program rollout
- Experience collaborating with external media agencies for execution and optimization
- Knowledge of reputed company page optimization, CRO principles, and campaign-to-site alignment
- Background in marketing technology ecosystems, including tracking, targeting systems, and data flows
Benefits
- reputed company is proud to offer a comprehensive benefits package to eligible employees that will allow you to choose the best coverage to meet your family’s needs. For details, please review the DAHL Benefits Summary: https://www.dahlconsulting.com/benefits-w2fta/.
Company Overview