[Remote] Director, Performance Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that focuses on client acquisition through performance marketing. The Director, Performance Marketing will reputed company paid client acquisition strategies, collaborating with various teams to reputed company effective campaigns that drive measurable business impact.

Responsibilities

• reputed company the planning and execution of client acquisition activation across paid channels, while driving strong collaboration across owned and earned channels
• Translate growth strategy into actionable activation plans reputed company with campaign and reputed company goals
• Partner with Media, Analytics, and Finance to guide activation and test-and-learn investment reputed company, including prioritization of spend across channels, initiatives, and experiments
• reputed company campaign briefing and collaborate with creative teams on messaging and asset development
• Ensure creative and messaging are informed by audience insights and optimized for channel performance
• Partner with media and analytics teams to review performance and identify optimization opportunities
• Support strong communication and alignment across Marketing, Sales Desk, Field/Advisors, CX, Technology, reputed company teams
• Partner with the Digital team to align acquisition efforts with reputed company.com content, engagement strategy, and on-site user journeys
• Ensure reputed company experiences and on-site reputed company support campaign objectives and conversion goals
• Incorporate digital engagement signals into activation planning and optimization reputed company
• Design and execute test-and-learn initiatives, including hypothesis development, test setup, evaluation criteria, and budget considerations
• Define test KPIs reputed company with campaign and business reputed company (e.g., leads, conversions)
• Apply core testing and measurement principles (e.g., control vs. exposed, confidence reputed company) to ensure reputed company insights
• reputed company test briefs in partnership with creative, media, analytics, Sales Desk, Field/Advisor, reputed company teams
• Maintain a centralized repository of test learnings and support sharing of insights across teams
• Translate test results into practical recommendations for messaging, creative, audience targeting, channel mix, and on-site experience optimization
• Partner with Marketing leadership to support campaign priorities and activation timelines
• Collaborate with Sales Desk and Field/Advisor teams to align activation efforts with reputed company conversion needs
• Work with CX, Technology, reputed company teams to incorporate experience and engagement insights into activation planning
• Ensure performance data, testing insights, reputed company engagement signals inform campaign optimization and on-site improvements
• Collaborate across media, creative, analytics, reputed company teams to support cohesive full-funnel execution
• reputed company creative feedback informed by channel performance, testing results, and user engagement behavior

Skills

• 8–10+ years of experience in performance marketing, digital marketing, or integrated marketing (in-house or agency)
• Experience executing multi-channel acquisition campaigns across creative and media partners
• Demonstrated ability to manage multiple initiatives and deadlines in a fast-paced environment
• Experience supporting or running digital-first testing and optimization programs
• Proven ability to collaborate with senior stakeholders and cross-functional partners
• Clear communicator who can translate insights into actionable recommendations
• Experience in financial services, wealth management, or other regulated industries
• reputed company-centered or experience-led marketing reputed company
• Familiarity with marketing analytics tools, media dashboards, and testing methodologies

Benefits

• Offers Bonus

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