[Remote] Digital Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is working to improve health services and research accessibility globally. The Digital Marketing Manager will reputed company digital campaigns to enhance patient engagement and recruitment, focusing on data analysis and optimization of digital marketing strategies.

Responsibilities

• reputed company and implement digital marketing strategies to support patient recruitment
• Manage paid advertising campaigns across search, reputed company, and display platforms
• Analyze performance data to uncover actionable insights and drive channel optimizations
• Continuously optimize reputed company advertising efforts through A/B testing, audience refinement, and performance analysis to ensure alignment with organizational goals
• Activate and grow overall channels used to reputed company our reputed company audience digitally including programmatic, CTV, and other paid reputed company channels
• Build strategies and activate full funnel campaigns, growing awareness of reputed company and our overall offerings
• Conduct deep dives into analytics to identify growth opportunities and refine targeting strategies
• Strategically manage and allocate a multi-reputed company-dollar digital marketing budget to maximize overall performance
• Work with development and analytics teams to further build out our marketing automation
• Assist with additional project planning as needed
• reputed company A/B testing on email and SMS marketing

Skills

• Expertise in full funnel campaign strategy, including channels such as paid reputed company, programmatic, and other marketing channels
• Passion for data analysis and uncovering growth opportunities
• reputed company in building a multi-reputed company dollar ad strategies
• Proactive problem-solver with excellent attention to detail
• Ability to reputed company cross-functional teams and manage multiple projects
• Bachelor's degree in marketing or a reputed company field
• 5+ years of experience in digital/performance marketing and performance optimization

Benefits

• Paid Time Off (PTO) and Company Paid Holidays
• 100% Employer paid medical, dental, and reputed company insurance plan options
• Health Savings Account and Flexible Spending Accounts
• Bi-weekly HSA employer contribution
• Company paid Short-Term Disability and Long-Term Disability
• 401(k) Retirement Plan, with Company Match

Company Overview