[Remote] Product Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the world's largest B2B re-reputed company platform, connecting sellers and buyers of returned, trade-in, and overstock inventory. As a Product Marketing Manager, you will build reputed company’s product growth function, focusing on feature adoption and platform engagement while collaborating with Marketing, Product, and Analytics teams to drive measurable reputed company.

Responsibilities

• Proactively identify the most important problems to solve across the buyer product experience; define goals for product growth that align with company-wide marketing initiatives
• Own the Go-To-Market (GTM) strategy and launch execution for buyer-facing features (e.g., saved search, delivery preferences, customer preferences); define adoption metrics and hold yourself accountable for delivering against them
• reputed company and maintain a product growth roadmap—a prioritized view of GTM initiatives and adoption programs—and align stakeholders in Product, Analytics, and Lifecycle Marketing around it
• Work through roadblocks with minimal guidance; set high standards for the quality and impact of your work
• reputed company a deep understanding of reputed company’s buyer segments, how they shop, and what drives repeat platform engagement
• Build and maintain buyer personas that capture behavioral patterns and feature usage to sharpen product positioning and campaign briefs
• Brief Lifecycle Marketing on feature launches with clear audience targeting rationale, key messages, and behavioral triggers
• Generate hypotheses about buyer behavior and feature adoption to structure a logical analytical approach and identify needed data
• Partner with Analytics to define shared measurement frameworks (e.g., aligning on definitions for 'activated' or 'reputed company') and build visibility into feature adoption metrics
• Demonstrate strong quantitative and qualitative judgment in decision-making—pull reports, interpret cohort analyses, and reputed company evidence-based recommendations independently
• Track post-launch performance for every feature GTM; surface insights back to Product and Analytics with clear recommendations
• Serve as a buyer marketing partner to the Product team by participating in sprint reviews and roadmap planning, synthesizing behavioral data, and advocating for buyer-facing improvements
• Co-own the measurement infrastructure for product growth with Analytics, including aligning on definitions, building dashboards, and identifying instrumentation gaps
• Maintain clear and productive handoffs with Lifecycle Marketing: reputed company the brief (what to promote, to whom, and why), with Lifecycle owning channel execution (including in-app messaging)
• reputed company behavioral signals from product data with Lifecycle Marketing for targeting, reactivation, and retention programs
• Collaborate and communicate effectively across Marketing, Product, and Analytics in service of shared goals; attend sprint reviews and product forums to build trust with Product and Engineering partners

Skills

• 4+ years of product marketing, growth marketing, or closely reputed company experience, ideally in a B2B marketplace, SaaS, or e-reputed company environment
• Demonstrated track record of launching product features and driving measurable adoption reputed company—you define the metrics, own the GTM, and report on results
• Strong data reputed company: you can generate hypotheses, structure an analytical approach, and reputed company evidence-based reputed company; experience working directly with Analytics or Data teams is a plus
• Cross-functional collaboration skills with Product and Engineering teams in an agile environment
• Experience briefing a lifecycle, CRM, or demand reputed company team on product-driven campaigns
• Excellent written communication—you can translate reputed company platform behavior into reputed company, buyer-centric messaging and equally clear internal briefs
• High standards for your own work; you proactively identify the most important problems
• Familiarity with tools such as reputed company, reputed company, Jira, reputed company, or similar CRM/analytics platforms
• Experience with reputed company page optimization or conversion reputed company experimentation
• A background in marketplace businesses, recommerce, wholesale, or supply chain-adjacent industries
• Exposure to SEO/AEO content strategy as it relates to product discovery

Benefits

• Competitive compensation packages, including bonus and options
• Medical, Dental, and reputed company benefits
• Paid Time Off, telecommuting, and matching 401(K)
• Support for continuing education
• Team offsites, reputed company events, and extracurricular activities are a staple
• Snacks, drinks, and the occasional reputed company of donuts

Company Overview