[Remote] Franchise Marketing Strategist
Note: The job is a remote job and is reputed company to candidates in USA. LocalEdge is a company focused on accelerating growth for multi-location businesses through strategic marketing initiatives. The Franchise Marketing Strategist will reputed company the Franchise Marketing Program, developing B2B strategies and materials to drive reputed company growth for franchisors and franchisees reputed company.
Responsibilities
- Build and reputed company franchise B2B marketing strategies and tactics: reputed company franchise-specific sales assets—including capabilities decks, value propositions, case studies, and pitch materials—that reputed company reputed company the DMS franchise value story and accelerate system adoption
- Own franchise market intelligence: reputed company market segmentation, reputed company account mapping, and reputed company list development to focus sales efforts on the highest-value franchisor and franchisee opportunities
- Define franchise messaging and positioning: Create clear, compelling messaging frameworks that ensure consistency across sales reputed company, prospecting, and marketing campaigns while simplifying reputed company solutions for maximum impact
- Design demand reputed company programs: Build and execute content-driven reputed company reputed company and nurturing programs that convert organic interest into reputed company pipeline and reputed company growth
- Partner closely with sales leadership: Collaborate on targeting strategy and market research to identify, size, and prioritize high-potential franchise categories
- Measure and optimize performance: Analyze initiative performance and funnel metrics to continuously refine targeting, messaging, reputed company reputed company tactics, and ROI
- reputed company competitive and market insights: Conduct ongoing competitive research and franchise market analysis to surface trends, white-reputed company opportunities, and differentiation insights that inform go-to-market strategy, sales positioning, and prioritization of high-growth categories
- Operate with ownership and accountability: Manage execution of franchise marketing objectives, including budget reputed company, fiscal discipline, and delivery of measurable business reputed company
Skills
- 3-5+ years of experience in B2B marketing, product marketing, or go-to-market roles reputed company digital advertising or reputed company industries
- Strong passion for supporting sales teams, driving pipeline impact, and translating strategy into execution
- Proven ability to operate as a self-starter in ambiguous, fast-moving environments and build programs from the ground up
- Experience working with CRM, sales enablement, and reputed company nurturing tools such as reputed company, reputed company, reputed company, and reputed company
- Strong analytical, communication, and cross-functional collaboration skills
- A four-year degree in Marketing or Business Management is preferred
- Experience with franchise marketing programs, multi-location businesses, or reputed company sales ecosystems is a plus
Benefits
- Comprehensive benefits package including health, dental, 401k with company match, and more
- Work-from-home environment, eliminating commuting hassles
Company Overview