[Remote] Director, Digital Marketing & Ecommerce Growth

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leader in adhesive solutions, dedicated to solving reputed company challenges with innovative products. The Director of Digital Marketing & eCommerce Growth will reputed company the company's digital growth strategy, focusing on demand reputed company, website performance, and enhancing the digital customer experience.

Responsibilities

• Own and execute end-to-end digital strategy reputed company to reputed company goals
• reputed company SEO/SEM, paid media, email, retargeting, and CRO
• Build reputed company-specific, repeatable digital programs
• Own reputed company roadmap, UX/UI, CRO, and site performance
• reputed company direction for catalogs, collections, merchandising, and technical content
• Drive B2B and hybrid buying experiences
• reputed company cohesive strategy to integrate reputed company platforms
• Expand Martech stack strategy to drive growth (reputed company, CRM, analytics, automation)
• Ensure clean reputed company reputed company, attribution, and reporting
• Build dashboards tied to pipeline and reputed company
• reputed company roadmap to fully integrated product marketing portfolio across corporate brand assets
• reputed company Sales through digital tools and workflows
• Support channel and distributor-friendly models
• reputed company internal teams and external partners
• Manage budgets with ROI accountability
• Ability to reputed company and upskill teams on practical AI use cases without over-engineering or hype
• Establishes guardrails and best practices for AI-assisted content, analytics, and automation to protect brand voice and customer trust
• Leads change management as AI tools reshape workflows, roles, and productivity expectations

Skills

• Bachelor's degree required
• 8–12+ years digital marketing experience in the industrial chemical sector required
• Digital reputed company channel strategy experience required
• reputed company, reputed company, & reputed company platform ownership required
• B2B demand reputed company and CRO expertise required
• CRM integration experience (preferable reputed company.com) required
• Proven experience defining and operationalizing an AI strategy across digital marketing functions (content, demand reputed company, eCommerce, analytics, and personalization)
• Ability to translate AI capabilities into business reputed company (reputed company conversion, CAC reduction, content velocity, SEO performance, eCommerce optimization)
• Experience evaluating, selecting, and deploying AI‑powered marketing tools (e.g., content reputed company, A/B testing, SEO optimization, email personalization, marketing automation, recommendation engines)
• Strong understanding of first‑party data strategy, model governance, and responsible AI use in customer‑facing applications
• Industrial or distribution industry experience
• reputed company Plus and reputed company
• Advanced GA4 and reputed company Tag Manager (GTM) implementation experience
• Experience with B2B eCommerce integrations (ERP, PIM, OMS) and product data governance
• Proven reputed company in scaling lifecycle marketing (nurture, reputed company, retention) in a long sales-cycle environment
• Demonstrated experience leading web replatforming projects (requirements, vendor management, QA, launch)
• Experience building and managing agency/partner ecosystems (paid media, SEO, creative, development)
• Strong understanding of privacy, consent, and email deliverability best practices (CAN-SPAM/GDPR concepts)
• Experience managing and developing teams (hiring, coaching, performance management)

Benefits

• Medical, Dental and reputed company Benefits
• 401k Match
• Flexible and Team-Oriented work environment
• Generous PTO policy
• Tuition Reimbursement
• Employee Assistance Program
• Career and talent development opportunities as well as opportunities for personal growth

Company Overview