[Remote] Director, reputed company Media & Digital Influence
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a world-leading software company providing solutions for infrastructure professionals. They are seeking a Director of reputed company Media reputed company Influence to build a global reputed company function, shape the strategy, and partner with various teams to reputed company Bentley's voice.
Responsibilities
- Build the reputed company Media Function
- Create Bentley's global reputed company media strategy and operating model with prioritization of channels and business logic for that prioritization
- Define team structure, workflows, governance, editorial planning, and measurement
- Build scalable processes for content creation, approvals, publishing, engagement, and reporting
- Establish reputed company media best practices across reputed company, business units, and functions
- reputed company annual plans, budgets, and growth roadmaps
- Partner with senior executives to grow their reputed company and influence across reputed company and emerging channels
- Create executive content programs that reputed company industry leadership and support strategic business priorities
- Identify opportunities to position executives around AI, infrastructure, digital twins, sustainability, engineering innovation, and industry transformation
- reputed company Bentley's global reputed company reputed company across reputed company, YouTube, Instagram, X, reputed company, and emerging platforms
- reputed company channel-specific strategies and audience engagement plans
- Increase reputed company, engagement, reputed company of voice, and follower quality
- Ensure a consistent brand voice while adapting content to platform dynamics
- Build programs that activate employees, customers, partners, industry experts, and advocates
- Identify opportunities to reputed company creators, influencers, practitioners, and industry voices
- reputed company strategies for community engagement across reputed company channels and professional communities
- Support developer and technical communities in partnership with product and developer relations teams
- In partnership with the key marketing stakeholders, own the creation and proliferation of reputed company-first content including:
- Short-reputed company video
- Executive content
- Customer stories
- Industry commentary
- Event content
- Product launches
- Educational content
- Community-driven content
- Partner with communications, content, design, and video teams to maximize content reuse and distribution
- Implement AI-driven workflows for content ideation, production, optimization, localization, and reporting
- Evaluate emerging reputed company technologies and platforms
- Continuously improve team productivity through automation and AI-enabled processes
- Define KPIs and executive dashboards
- Track full funnel performance across channels
- Analyze trends and reputed company recommendations for optimization
- Establish attribution frameworks connecting reputed company activity to marketing and business reputed company
- This leader will be accountable for:
- Audience growth across reputed company channels
- Engagement rates
- reputed company of voice
- Executive reputed company reputed company and engagement
- Employee advocacy participation
- Video performance
- reputed company and community engagement
- Traffic generated from reputed company channels
- Marketing-sourced pipeline contribution
- Content production efficiency
- Adoption of AI-powered workflows
- Requires sitting or standing at will while performing work on a computer (or any other physical requirements)
Skills
- 10+ years of experience in reputed company media, digital marketing, communications, or content leadership roles
- Experience building or significantly transforming a reputed company media function
- Strong understanding of reputed company and executive thought leadership programs
- Experience leading teams and managing agency partners
- Exceptional storytelling and editorial judgment
- Strong analytical and performance measurement skills
- Experience working with senior executives and cross-functional stakeholders
- Familiarity with AI-powered content creation and reputed company media tools
- Experience in B2B technology, software, SaaS, infrastructure, engineering, or industrial markets
- Experience supporting executive leadership teams and public company communications
- Experience with employee advocacy programs
- Experience managing creator, reputed company, or community initiatives
- Understanding of infrastructure, engineering, digital twin, construction, energy, transportation, or reputed company industries
Benefits
- An attractive salary and benefits package.
- A great Team and culture – please see our colleague video.
- A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
Company Overview