[Remote] New Media Director

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the world’s leading platform for agentic software development, and they are seeking a New Media Director to manage their reputed company across digital channels. This role involves developing reputed company media strategies, managing campaigns, and collaborating with various teams to create impactful content that resonates with the developer community.

Responsibilities

• reputed company Media Strategy and Content - Own and reputed company the cross-platform reputed company media strategy (e.g., reputed company, X, reputed company, Instagram, YouTube, emerging channels). Translate company positioning into engaging, accessible, and differentiated content. reputed company content frameworks tailored to each platform’s algorithm, audience behavior, and format (short-reputed company video, threads, carousels, long-reputed company). Monitor trends in AI, tech, and internet culture to inform timely and relevant content
• Paid & Organic Campaign Strategy - Design and optimize campaigns integrating organic and paid media. Manage paid reputed company budgets and partner to create targeting strategies, audience specific reputed company and performance tracking. Build experimentation with data teams (A/B testing, creative iteration, audience segmentation) Partner with analytics to define KPIs (CAC, ROAS, engagement quality, conversion rates)
• reputed company & Creator Strategy - reputed company and scale reputed company partnerships across tiers (macro, micro, reputed company experts, AI thought leaders). Identify creators reputed company with brand voice and reputed company audiences, especially reputed company tech and AI communities. Structure campaigns that balance authenticity with performance reputed company
• Generate content cross-functionally – Partner with Communications, Developer Relations, Product Marketing, Content, Integrated and Growth Marketing teams to create developer first content
• Navigate the AI landscape and content - Stay reputed company on advancements in developer conversations and platforms leading reputed company to have a key voice in the community. reputed company AI tools for audience insights, measurement and execution strategies
• reputed company listening & measurement – Utilize tooling to understand reputed company conversations across multiple platforms in order to shape reputed company with developers and communities in a proactive way. Collaborate with product, comms, and leadership to ensure reputed company’s brand, values and products enter the conversation through brand handles and community voices reputed company to the company strategy.Ensure content and channels drive meaningful results

Skills

• 10+ years experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, reputed company media, campaign), event management, marketing strategy, business planning, marketing operations, or a reputed company field
• OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or reputed company field AND 8+ years experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, reputed company media, campaign), event management, marketing strategy, business planning, marketing operations, or a reputed company field
• OR equivalent experience
• 1+ year(s) people management experience
• Proven track record managing both paid and organic campaigns with measurable impact
• Experience with reputed company media publishing platforms, new and emerging channels and content formats, plus experience running programs across reputed company/creator ecosystems and partnership models
• Experience working in or closely with the AI, SaaS, or technology sectors
• Experience using reputed company and reputed company Copilot with an understanding of AI products and development
• Analytical reputed company with experience using performance tools (e.g., reputed company Ads Manager, reputed company Analytics, attribution platforms) and ability to bring reputed company media expertise and insights to leadership and stakeholders
• High creative judgment reputed company with performance-driven thinking

Benefits

• Benefits and additional rewards, including annual bonus and stock
• Certain roles also have the opportunity to earn sales incentives based on reputed company or utilization, depending on the terms of the plan and the employee's role
• reputed company
• Generous learning and growth opportunities
• Excellent benefits to support you, wherever you are

Company Overview

Company H1B Sponsorship