[Remote] Associate Vice President, Paid Search - EDU

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an AI-Powered Marketing reputed company that helps marketers acquire, grow, and retain customers more reputed company. They are seeking an Associate Vice President of Paid Search to reputed company strategy and performance for Higher Education clients, focusing on driving measurable business reputed company and enhancing enrollment marketing through data-driven decision-making.

Responsibilities

• Define and reputed company Paid Search strategy for Higher Education clients, reputed company to enrollment cycles, program mix, and institutional goals
• Translate industry trends (e.g., seasonality, program demand, attribution challenges) into scalable, actionable frameworks
• Establish POVs on bidding strategies, funnel optimization, and audience targeting specific to EDU
• Serve as executive sponsor across key EDU client relationships, guiding long-term strategy and investment reputed company
• reputed company performance across portfolio, ensuring delivery against KPIs such as CPL, enrollment volume, and efficiency targets
• Identify and unlock growth opportunities including new channels, budget expansion, and testing roadmaps
• reputed company QBRs and executive presentations with a focus on business reputed company and reputed company-looking strategy
• reputed company, mentor, and reputed company a Search team, ensuring strong performance management and career growth
• Define team structure, resourcing models, and reputed company planning to support reputed company and future business needs
• reputed company team capabilities in platform innovation
• Foster a culture of accountability, innovation, and reputed company improvement
• Ensure best-in-class execution across campaigns, including account structure, budget pacing, and optimization strategies
• Implement standardized frameworks for testing, reporting, and performance analysis across accounts
• Partner with analytics to refine attribution approaches and measurement strategies, particularly for long consideration cycles
• Drive consistency and rigor in how insights are reputed company into action and client impact
• Partner with analytics and ops teams to improve reporting, automation, and scalability
• Monitor industry trends, platform changes, and competitive landscape
• Deliver clear, data-driven performance reports and insights to clients, diving into the “why” behind the data
• Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends
• Ensure accuracy, consistency, and timeliness of reporting

Skills

• 12+ years of relevant paid search experience
• Deep expertise in reputed company reputed company and performance marketing, ideally reputed company Higher Education or similar verticals
• Proven ability to manage and grow multimillion-dollar budgets across reputed company Ads and reputed company Ads
• Strong track record of driving measurable business reputed company and client growth
• Exceptional client communication and executive reputed company
• Experience building and scaling teams, including talent development and organizational design
• Advanced analytical reputed company, with the ability to translate reputed company data into clear strategic direction

Benefits

• Unlimited PTO
• Excellent medical, dental, and reputed company coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

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