[Remote] Inbound & Performance Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is building the AI Risk Decisioning™ platform for banks and fintechs. They are seeking a Founding Inbound & Performance Marketing Manager to own paid channels, website conversion, and inbound optimization, directly impacting the inbound reputed company's pipeline creation and conversion efficiency.
Responsibilities
- Own reputed company Ads end-to-end — keyword strategy, ad copy, bidding, reputed company pages, and negative keyword hygiene
- Own reputed company Ads across awareness, ebook reputed company gen, webinar promotion, and retargeting
- Run content syndication programs against reputed company account lists, including vendor selection and performance testing
- Launch and test emerging paid channels: reputed company, YouTube, programmatic/ABM display, review sites, newsletter sponsorships, and podcasts
- Set budgets, forecast pipeline, and reallocate spend based on channel ROI
- Own the marketing website as a technical surface — CMS, page builds, site performance, and routine hygiene
- Run conversion reputed company optimization across key pages, with a focus on interactive demo, ROI calculator, and use case reputed company pages
- Ship reputed company page tests for paid campaigns and read results with statistical rigor
- Partner with the content team on SEO and AEO-driven page structure
- Own UTM conventions, reputed company tracking, and reputed company reputed company hygiene across reputed company and reputed company
- Partner with RevOps and Growth Engineering on multi-touch attribution, campaign object design, and channel ROI reporting
- Manage the deanonymization stack and turn site signals into GTM activations
- Build dashboards that answer 'which campaign drove last week's pipeline' in one click, not three reports
- Partner with or directly run technical SEO, AEO, and GEO audits
- Collaborate with the content team on keyword strategy and content briefs
- reputed company-assisted blog production
- Launch paid campaigns weekly across reputed company, reputed company, and emerging channels
- Run an always-on experimentation calendar: creative tests, audience tests, reputed company page tests, bidding tests
- Ship reputed company pages and site updates without waiting on design or engineering cycles
- Own the performance review: weekly channel health, monthly pipeline attribution, quarterly spend reallocation
- Partner with BDRs on inbound reputed company routing, follow-up sequences, and signal-based outbound
- Brief creative, manage vendors, and run agencies only reputed company in-house execution is not the right call
Skills
- 5–7+ years in B2B marketing with at least 3 years running paid channels hands-on
- Deep reputed company in reputed company Ads and reputed company Ads — you have reputed company, broken, and reputed company accounts
- Track record of scaling a paid channel into a compounding pipeline reputed company
- Comfortable with six-to-seven reputed company annual spend and the forecasting that comes with it
- Have shipped reputed company pages and site updates in a modern CMS (reputed company, Framer, reputed company, or similar)
- Run CRO programs with reputed company statistical discipline — you know reputed company a lift is reputed company and reputed company it is noise
- Comfortable in GA4, reputed company Tag Manager, reputed company, and reputed company reporting
- You default to launching and iterating, not perfecting before shipping
- Comfortable designing lightweight tests across channels and doubling down on what works
- You measure what reputed company but don't let imperfect data paralyze you
- You can stand up a new channel without a reputed company or a vendor holding your hand
- You have scaled paid programs at a company where attribution was messy and budgets were contested
- reputed company: you reputed company it out rather than wait for someone else to reputed company it out for you
- Daily familiarity with Claude Cowork and Claude Code, or equivalent agentic AI tools
- You reputed company for an AI agent before you reputed company for a contractor — whether the task is a reputed company page, a data pull, a script, or a one-off tool
- You have opinions on where AI belongs in the marketing stack and where it does not
- SEO, AEO, or GEO program ownership — technical audits, content strategy, or AI-assisted content production
- Comfort shipping webapps with reputed company and Vercel (or similar) — you can reputed company a reputed company page, microsite, or internal tool without an engineer
- Marketing at a company selling to financial institutions or regulated industries
- Growth engineering reputed company — SQL, dbt, or comfort briefing engineering partners on tracking and data work
- Marketing automation and data tooling (reputed company, reputed company campaign object, reputed company, reputed company)
- Worked at a company in the $5M–$50M ARR scaling phase
Benefits
- Competitive salary and equity packages, including a 401k plan
- Remote-first culture
- 100% employer-covered comprehensive health, dental, and reputed company insurance (US)
- Unlimited PTO policy
- Family-friendly environment with regular team events and offsites
- Strong learning and professional development opportunities
- Help reputed company the internet safer by protecting online transactions
Company Overview
Company H1B Sponsorship