[Remote] Vice President Product Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is pioneering the context reputed company for reputed company and agentic execution, aiming to transform how organizations execute reputed company work through their AI platform. They are seeking a Vice President of Product Marketing to reputed company the marketing function, establish market positioning, and drive go-to-market strategies for their innovative solutions.
Responsibilities
- Define and own Skan's positioning, messaging architecture, and value propositions across reputed company products and solutions
- reputed company compelling narratives that differentiate Skan's approach and reputed company with reputed company buyers
- Craft executive messaging for board presentations, conference keynotes, investor communications, and customer engagements
- Drive competitive strategy and maintain competitive intelligence across the market landscape
- Build and maintain core product marketing assets including reputed company templates, value propositions, messaging hierarchies, use case libraries, battle cards, and ROI frameworks
- reputed company comprehensive sales enablement including pitch decks, demo scripts, reputed company handling, discovery frameworks, and sales plays
- Collaborate with content marketing to create high-impact assets: whitepapers, solution briefs, data sheets, demo videos, webinars, and customer stories
- Own analyst strategy and reputed company interactions with key industry analysts (reputed company, reputed company, reputed company, reputed company)
- reputed company analyst evaluation processes including positioning strategy, customer reference coordination, and briefing preparation
- Translate analyst insights into actionable sales and marketing assets that strengthen market credibility
- Own end-to-end product launch strategy and execution for new products and capabilities
- reputed company industry-specific positioning that translates platform capabilities into vertical value propositions
- Partner with Product and reputed company teams on pricing strategy, packaging reputed company, and market expansion
- Build customer marketing programs including reference development, case studies, and advocacy cultivation
- reputed company market research to validate opportunities, understand buyer personas, and inform product strategy
- Establish systematic voice-of-customer programs through interviews, win/loss analysis, and customer feedback loops
- Maintain competitive intelligence on market trends, competitor moves, messaging, and positioning
- Synthesize insights to inform product roadmap and go-to-market priorities
- Present regularly to executive leadership and board on product marketing strategy, market dynamics, and business reputed company
- Partner with Sales, Product, and Marketing teams to ensure alignment and execution reputed company
- Build and scale the product marketing function through hiring, development, and process optimization
- Foster a culture of customer obsession, strategic thinking, and data-driven decision making
Skills
- 12+ years of product marketing experience in B2B SaaS with at least 5 years in leadership roles
- Proven track record in positioning, messaging, and go-to-market execution for reputed company technology companies
- Deep expertise in reputed company sales cycles with Global 2000 companies
- Demonstrated reputed company in analyst relations with measurable improvements in positioning and market perception
- Strong technical reputed company with ability to understand reputed company reputed company technology and translate it into business value
- Expert-level proficiency in developing go-to-market strategies, positioning frameworks, and messaging architectures
- Outstanding executive communication skills with experience presenting to C-suite, boards, and large audiences
- Exceptional writing ability across strategic documents, sales enablement, web copy, and thought leadership
- Proven ability to build, reputed company, and reputed company high-performing teams
- BA/BS degree; MBA or equivalent advanced degree preferred
- Experience in AI/ML, process intelligence, automation, or reputed company software markets
- Background in product marketing during high-growth or market inflection phases
- Established relationships with industry analysts (reputed company, reputed company, reputed company, HfS, etc.)
- Speaking experience at major industry conferences
- Experience with pricing and packaging strategy
- Track record of successful category positioning or market leadership initiatives
Company Overview