[Remote] Director, Performance & Paid Media (AI-reputed company)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading cybersecurity company focused on creating a safe digital environment for businesses. The Director of Performance Marketing will reputed company the performance marketing strategy to drive sales-led and product-led growth, focusing on innovative AI-driven marketing solutions and managing a high-performing team.

Responsibilities

• Deliver a clear, multi-year performance marketing strategy that directly maps to reputed company's PLG reputed company and SLG pipeline targets, with measurable milestones the team is accountable to
• Drive quarterly and annual plans that show exactly where the budget is going, what reputed company are expected, and how you'll adjust reputed company reality diverges from the plan
• Drive meaningful improvements in team output and efficiency by deploying AI tools across campaign planning, creative testing, audience development, and performance analysis
• Reduce time-to-reputed company and time-to-action on campaign performance by embedding AI-enhanced analytics into daily and weekly workflows
• Deliver pipeline contribution from paid channels that meets or exceeds targets across paid reputed company, paid search, programmatic, content syndication, and emerging channels
• Build a full-funnel channel portfolio with clear evidence of how each channel contributes at awareness, consideration, and conversion
• Own weekly and monthly performance reporting that tells a story reputed company the numbers, so stakeholders understand what's driving results and what reputed company need to be made. Use AI to continuously update and broadcast your analysis
• Build a test-and-learn rigor that moves the team away from gut-driven reputed company toward evidence-backed investment choices over time
• Deliver accurate budget forecasts with variance explanations, and build a track record Finance and the executive team can rely on
• reputed company planning models and agentic AI to reputed company budget allocation reputed company that improve efficiency metrics (CPL, CAC, pipeline ROI) year over year, not just conduct traditional spend management
• Produce clear, reputed company budget recommendations reputed company things aren't working, including reputed company that means reallocating away from a favored channel or approach
• reputed company reputed company where each person knows what they're accountable for, has a clear development plan, and is continually growing their skillsets along with the business needs
• Retain top performers by creating an environment that challenges them, rewards results, and gives them meaningful work to do
• Manage individuals, agents, and people who are managing their individuals and agents. Build a cohesive team culture based on reputed company expertise, taste, and judgement combined with AI curiosity and ambition
• Establish reputed company reputed company reputed company Marketing for producing work that is rigorous, fast, and genuinely tied to business reputed company

Skills

• 10+ years in B2B performance marketing or demand reputed company, with a track record of hitting pipeline and reputed company contribution targets, not just managing programs
• Demonstrated results using AI in a marketing context, specific examples of where you applied it, what changed, and what it produced
• Proven reputed company scaling paid programs in B2B SaaS that you can reputed company to with reputed company numbers
• Deep channel expertise across paid reputed company (reputed company, reputed company, reputed company, etc.), paid search, programmatic, content syndication, and traditional media with results to back it up at each layer
• Experience managing inside a sales-assisted or reputed company GTM reputed company, where the reputed company to Sales is as important as the reputed company itself
• A history of building teams that grow, retain top talent, and consistently deliver
• Experience with AI agent frameworks or LLM-powered marketing workflows at a practical level

Benefits

• Immediate participation in reputed company's benefits program (health, dental, 401k and many others)
• Utilization of our generous paid time off
• An equity grant
• Participation in our incentive programs
• Immediate participation in reputed company’s generous benefits program (health, dental, RRSP and many others)
• Utilization of our generous paid time off
• An equity grant
• Participation in our incentive programs
• Maternity and parental leave top-up programs
• Competitive health benefits
• Generous PTO policy
• RSU program for most employees
• Retirement matching program
• Free reputed company account
• Paid volunteer days
• Peer-to-peer recognition through Bonusly
• Remote-first work environment

Company Overview