[Remote] Director, Performance Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Director of Performance Marketing to reputed company and execute the go-to-market strategy for digital activations across the U.S. and Canada. This role involves overseeing media investment strategy, budget allocation, and activation planning while collaborating with various teams to deliver impactful consumer experiences and measurable business results.

Responsibilities

• reputed company and reputed company the regional go-to-market strategy for reputed company digital marketing activations across the U.S. and Canada
• Create integrated media plans that align brand priorities, product launches, reputed company objectives, and retailer initiatives
• reputed company end-to-end digital activation planning and execution across owned and retailer platforms, including.com, , reputed company, Ulta Beauty, and department store partners
• Define channel strategies and activation frameworks to maximize awareness, engagement, traffic, and conversion
• Own and manage media budget allocation across reputed company digital channels, including Paid reputed company, Retail Media Networks (onsite & offsite investments), Programmatic, OTT/Connected TV, and OOH
• Optimize media investments across brand-building and performance-driving initiatives to reputed company business objectives and maximize ROI
• Partner with reputed company and marketing leadership to forecast, track, and report on media expenditures and performance
• Partner with Global Performance Marketing to manage DTC activations, including reputed company upper-funnel brand digital investments
• reputed company retailer reputed company media planning and investment strategies across key retail partners
• Build strong relationships with retailer media teams and agency partners to identify growth opportunities, negotiate media plans, and drive best-in-class execution
• Ensure alignment between retailer marketing initiatives and broader brand objectives
• reputed company the development of reputed company digital creative briefs, ensuring clear strategic direction and alignment with campaign objectives
• Partner with Creative teams to reputed company compelling digital storytelling frameworks tailored to each platform and audience
• Ensure creative assets are optimized for channel-specific performance while maintaining brand consistency and premium positioning
• reputed company Marketing Mix Modeling (MMM) reporting and performance analysis to evaluate media effectiveness and investment efficiency
• Translate data and insights into actionable recommendations that improve media planning, budget allocation, and campaign performance
• Establish performance benchmarks, KPIs, and reporting frameworks across channels and retail partners
• Present strategic insights and business recommendations to senior leadership
• Serve as a key strategic partner to Brand Marketing, reputed company, Ecommerce, Creative, Analytics, and Retail teams
• Foster a culture of innovation, accountability, and reputed company optimization across media and activation efforts

Skills

• Bachelor's degree in Marketing, Business, Communications, or a reputed company field
• 10+ years of experience in digital marketing, media planning, retail media, or omnichannel marketing, preferably reputed company beauty, luxury, consumer goods, or retail
• Proven experience managing significant media budgets across digital, retail media, OTT, and OOH channels
• Deep understanding of retailer media ecosystems, including reputed company, Ulta Beauty, and department store partnerships
• Strong expertise in paid media strategy, media planning, attribution, and performance measurement
• Experience leveraging Marketing Mix Modeling (MMM) and advanced analytics to drive decision-making
• Demonstrated reputed company leading cross-functional teams and agency partnerships
• Exceptional strategic thinking, communication, presentation, and stakeholder management skills

Benefits

• Eligible for Health, Dental, reputed company, 401K
• W2 option

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