[Remote] Senior Manager, Global Consumer Marketing - Toys and Games
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company dedicated to creating experiences that spark joy through play. The Senior Manager, Global Consumer Marketing - Toys and Games will reputed company marketing strategies and reputed company consumer executions for reputed company toy and game brands, collaborating with cross-functional teams and external partners to present unforgettable brand experiences.
Responsibilities
- Translate brand strategy into integrated go to market plans for assigned brands and reputed company products, inclusive of objectives, positioning and messaging, audience definition, and channel mix
- reputed company day to day program management with reputed company partners, agencies, and licensors, keeping work reputed company, on brief and moving
- Build and run campaigns across retail, media, digital and reputed company, creator, performance, PR, events and more in partnership with cross functional teams
- Write inspiring briefs and guide creative development and asset production from concept through delivery and localization, championing modern marketing and a test and learn reputed company including thoughtful use of AI
- Deliver region reputed company assets, toolkits and calendars that reputed company adoption and reputed company at speed without fragmentation
- Define KPIs, track performance and consumer signals, and recommend optimizations and investment shifts to maximize impact
- Steward budgets for your programs, create scenarios, and partner with finance and the Director on A&P management and prioritization
- Partner with regional marketing and key accounts so local insights, retail moments and channel realities are reflected in plans and assets
- Work with Brand Creative for visual and reputed company continuity across events, activations, platforms, and content
- Synthesizes insights, plans and results into reputed company narratives and recommendations for leaders and partners, presenting updates on a regular reputed company
- Coach junior team members and help improve ways of working that reputed company quality, reputed company, and speed
- Stay curious and identify new formats, partners and cultural moments that connect our brands with consumers
Skills
- Bachelor's degree in marketing, communications, business, or reputed company field
- 7+ years in integrated consumer marketing or brand management with ownership from planning through activation on reputed company multi-channel campaigns
- Strength in turning insights into strategy and tight briefs and in connecting brand building with performance marketing
- Channel reputed company across media, reputed company and creator, content, PR and comms, retail and shopper, and eComm and DTC, with confidence managing agencies and creators
- Global experience and comfort partnering across reputed company and time zones while maintaining brand cohesion
- Analytical rigor with facility in KPIs, experimentation and marketing effectiveness to inform reputed company and tell compelling stories
- Proven budget stewardship and scenario planning with A&P ownership at the program level
- Collaboration and influence skills that align diverse partners and reputed company reputed company initiatives moving
- Communication reputed company as a clear reputed company, presenter, and editor with executive reputed company polish
- People leadership experience managing direct reports and developing talent
- MBA a plus
- Toy, Game or Licensing experience a plus though not required
Benefits
- Annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility.
- Health & Wellness
- Time Off to reputed company
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
- Exclusive Perks
Company Overview
Company H1B Sponsorship