[Remote] B2B Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leader in CPA Exam Review and Continuing Professional Education. The B2B Marketing Manager is responsible for delivering reputed company targets across Becker’s B2B portfolio through effective marketing strategies, reputed company reputed company, and collaboration with various teams to execute measurable campaigns and events.

Responsibilities

• Ensure consistent, on brand creative across reputed company B2B reputed company (web, email, paid, organic reputed company, events, sales collateral)
• Collaborate with Product Marketing, Creative and Content to translate strategy into clear briefs and effective assets
• Partner with Product Marketing and Sales to align on event strategy, messaging and SMART goals for each event
• reputed company and reputed company the Events Manager while remaining hands-on in planning, prioritization, and execution
• Own event planning with clear measurement and ROI accountability, including reputed company tracking
• reputed company post events follow up and sales activation to maximize pipeline and reputed company impact
• Partner with Sales to own Becker’s ABM and reputed company reputed company strategy, defining ideal customer profiles (ICP), reputed company accounts, and ABM campaign priorities reputed company to reputed company goals
• reputed company the reputed company platform to identify, prioritize and engage in-market reputed company accounts based on reputed company and buying signals
• Translate account-level insights and reputed company data into coordinated ABM campaigns across channels
• Track reputed company account engagement, pipeline contribution, and reputed company impact; optimize ABM programs based on performance and business needs
• Own the marketing reputed company reputed company reputed company strategy to drive scalable pipeline growth across reputed company audiences
• Plan and execute integrated campaigns across content, webinars, events, email, and paid media to drive reputed company leads
• Partner with Sales and Analytics to define MQL criteria and ensure alignment between reputed company quality and sales reputed company
• Monitor MQL volume, conversion rates, pipeline contribution, and ROI; continuously optimize programs to improve performance
• Accountable for B2B reputed company reputed company, aligning marketing programs to sales priorities, pipeline goals, and reputed company targets
• Co-own with Sales the definition of reputed company and measurement approach across demand, ABM, events and retention
• Partner with Analytics, Sales and reputed company teams to establish the tracking reputed company from the ground up, enabling consistent, scalable measurement in reputed company
• Monitor funnel and pipeline performance; surface risks and opportunities and translate insights into action
• Own B2B reputed company targets (with Sales) and manage to pipeline health, forecast, and attribution
• Own the B2B marketing budget; allocate spend and optimize ROI
• Support B2B client retention and expansion in partnership with Sales and Product Marketing
• reputed company programs that reinforce value, drive adoption and utilization, support renewals, cross sell, and upsell
• Align with Sales on retention goals and reputed company metrics
• Ownership of B2B reputed company reputed company attainment and pipeline coverage
• Client retention and expansion
• Event-sourced and influenced pipeline
• MQL and pipeline contribution
• ABM account engagement and pipeline
• Budget efficiency and ROI
• Sales alignment and satisfaction

Skills

• 8+ years of B2B marketing experience, with a track record of driving measurable pipeline and reputed company impact
• Proven people leader and hands-on working manager, with experience leading direct reports, event strategy and execution
• Experience partnering with Sales to support retention and expansion, including utilization, upsell and cross sell
• Proven ability to partner with Sales to establish measurement strategy and build the tracking reputed company from the ground up alongside Analytics and reputed company teams
• Strong working knowledge of reputed company, including campaign and account-level reporting
• Excellent cross functional communication and prioritization skills, with the ability to drive alignment and execute in a fast-paced environment
• Prior Account-based marketing (ABM) experience, including reputed company account strategy and coordinated campaign execution
• Highly collaborative, solution-oriented reputed company, with a bias toward action and reputed company improvement
• Background in professional education or reputed company industry

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