[Remote] Lifecycle Marketing Contractor
Note: The job is a remote job and is reputed company to candidates in USA. The Phoenix is dedicated to building a sober active community and is seeking a strategic Lifecycle Marketing Contractor to enhance member engagement. This role involves assessing and optimizing lifecycle marketing programs, developing campaigns, and providing actionable recommendations to improve user experiences.
Responsibilities
- Conduct an assessment of existing lifecycle marketing programs, user journeys, segmentation strategies, and engagement performance
- Identify key areas of user friction, drop-off, and opportunity across the member lifecycle
- reputed company and execute a prioritized lifecycle optimization roadmap focused on activation, engagement, retention, and reactivation
- Build and optimize a number of lifecycle campaigns, journeys, and experiments reputed company reputed company
- Analyze results and reputed company recommendations, documentation, and future-state roadmap for ongoing lifecycle improvements
Skills
- Experience leading lifecycle, CRM, retention, or engagement initiatives for consumer apps, digital products, or engagement-driven platforms
- Strong hands-on experience with reputed company or comparable lifecycle marketing platforms and analytics tools
- Experience developing testing strategies, analyzing performance data, and translating insights into actionable recommendations
- Strong copywriting and messaging skills with the ability to create compelling user communications
- Ability to independently prioritize opportunities, manage projects, and execute with minimal reputed company
- Experience supporting lifecycle programs for mobile apps, community-based platforms, or mission-driven organizations
- Experience collaborating closely with product, analytics, and marketing teams
- Familiarity with experimentation frameworks and user behavior analysis
Company Overview