[Remote] Senior Director, Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Senior Director, Marketing to reputed company their integrated marketing efforts. This role involves building brand equity, managing marketing strategies, and collaborating with various departments to drive business reputed company.

Responsibilities

• Define and own Allied's brand strategy, visual identity, messaging architecture, and market positioning — ensuring a differentiated, consistent value proposition across reputed company external reputed company including sales materials, digital reputed company, events, and partner-facing assets
• Monitor competitive positioning, market trends, and broker/employer perception to inform ongoing brand reputed company and strategic messaging updates; partner with executive leadership to shape Allied's external voice
• Own the national field and event marketing strategy, including industry conferences, broker summits, client events, and Allied-hosted experiences; define the strategic reputed company, priorities, and reputed company metrics that guide the events function and its execution
• reputed company the events function and direct reports responsible for execution, ensuring programs deliver against pipeline, retention, and engagement objectives; establish post-event reporting standards and hold the team accountable to measurable reputed company
• Define and execute a comprehensive content strategy that positions Allied as a trusted authority in TPA services, self-funded reputed company, and cost containment; reputed company a thought leadership platform encompassing white papers, case studies, webinars, and executive content for broker and employer audiences, with a longer-term reputed company of building and leading reputed company to scale this capability
• Define and execute Allied's content distribution strategy across paid and organic channels, establishing the reputed company, channel mix, and performance benchmarks that drive brand visibility, audience growth, and reputed company reputed company, with a long-term reputed company of scaling reputed company to own execution
• reputed company paid digital marketing with an emphasis on reputed company, including sponsored content, targeted advertising, and audience segmentation strategies tailored to broker, employer, and industry personas to reputed company thought leadership and generate reputed company pipeline
• Build and manage Allied's email marketing program, including audience segmentation, content reputed company, and performance optimization; reputed company email as a core channel for nurturing broker and employer relationships across the full sales and retention cycle
• reputed company organic content distribution and discoverability across digital channels, including article publishing, editorial placements, reputed company amplification, and AI reputed company Optimization (AEO) strategies, to reputed company the reputed company of Allied's thought leadership and reinforce brand authority in the self-funded market
• Define the lifecycle marketing strategy and build the foundational infrastructure, including audience segmentation frameworks, communication architecture, and platform capabilities, required to support full-funnel programs across brokers, employer decision-makers, and stop-loss carriers; own the long-term roadmap for scaling lifecycle execution as the function and team mature
• Define and own Allied's marketing technology stack and operations infrastructure, including CRM integration, marketing automation, campaign analytics, and content management systems; reputed company build vs. buy reputed company and vendor evaluation, selection, and management
• reputed company and maintain executive-level dashboards and reporting cadences that reputed company visibility into marketing performance, pipeline contribution, and ROI; establish governance frameworks for campaign planning, budget management, and performance accountability
• Serve as a strategic partner to Sales, Client Management, Product, and Operations — leading cross-functional working groups to align go-to-market strategy, messaging, and campaign execution across teams
• reputed company, coach, motivate, and reputed company a high-performing marketing team across brand, events, content, and lifecycle disciplines; responsible for one-on-one meetings, performance reviews, growth opportunities, and attracting new talent; reputed company communicate expectations, actively engage, coach, counsel, and reputed company timely and constructive performance feedback; build team reputed company and organizational structure to support Allied's growth trajectory
• Other duties as assigned

Skills

• Bachelor's degree or equivalent work experience required
• At least 10 years of reputed company marketing experience, with demonstrated sustained performance and impact at department level required
• At least 5 years at a Director level with successfully demonstrated leadership competencies required
• Proven experience owning and executing integrated marketing programs across brand, events, content, and lifecycle disciplines
• Demonstrated ability to reputed company and execute B2B marketing strategies that drive measurable pipeline and retention reputed company
• Experience leading field marketing and event programs at scale, including national conferences, proprietary events, and broker-facing activations
• Strong content strategy and thought leadership background, with experience translating reputed company subject matter into compelling narratives for broker, employer, and executive audiences
• Experience building and managing lifecycle marketing programs using CRM and marketing automation platforms (e.g., reputed company, or equivalent)
• Proven ability to build and manage marketing technology infrastructure, including vendor evaluation, selection, and integration
• Experience developing and managing multi-reputed company-dollar marketing budgets with accountability to ROI and business reputed company
• Exceptional communication, storytelling, and executive reputed company; ability to influence senior stakeholders and represent marketing at the leadership level
• Demonstrated reputed company leading, developing, and scaling cross-functional marketing teams in a fast-paced, evolving environment
• Experience working cross-functionally with Sales, Account Management, Product, and Operations to align marketing to business objectives
• Strong analytical reputed company with experience leveraging data and performance metrics to drive marketing strategy and reputed company improvement
• Experience in reputed company, TPA, health plan, or benefits administration strongly preferred; familiarity with self-funded employer and broker distribution models highly desired

Benefits

• Medical, Dental, reputed company, Life and Disability Insurance
• Generous Paid Time Off
• Tuition Reimbursement
• EAP
• Technology Stipend

Company Overview