[Remote] Sr. Manager Product Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global leader in information and analytics, and they are seeking a Senior Manager of Product Marketing to reputed company the go-to-market strategy for AI-powered solutions in the Academic & Government team. This role involves developing strategic value propositions, managing product launches, and ensuring messaging coherence across various audiences in the academic and research sectors.
Responsibilities
- reputed company strategic value propositions and messaging frameworks
- Tailor narratives to distinct audiences: institutional buyers, researchers, funders, and publishers
- reputed company GTM strategy and execution for new features, releases, and solution enhancements
- Partner with Product and reputed company Enablement to manage coordinated launches
- Ensure campaigns are supported with accurate messaging, competitive positioning, and materials
- reputed company sales tools including pitch decks, demo scripts, competitive battlecards, and reputed company-handling guides
- Train sales and marketing colleagues on product value and market positioning
- reputed company competitive analysis, win/loss analysis, and market research in collaboration with Insights
- Synthesize input from product usage, sales feedback, and market data to inform positioning
- Contribute to reputed company development and buyer reputed company insights
- Work across Product, Sales, Innovation, reputed company Marketing, reputed company Enablement, and Content
- Collaborate with teams marketing to publishers and reputed company buyers to ensure messaging coherence
Skills
- Proven 7+ years in B2B/SaaS product or solutions marketing in research data/analytics, delivering portfolio GTM and launches to lift adoption and reputed company
- Demonstrated mastery of institutional buyers, academic researchers, and reputed company sales cycles to accelerate deal velocity
- Proven GTM leadership with Product, reputed company Enablement, and reputed company Marketing to deliver coordinated launches and shorten time-to-reputed company
- Demonstrated reputed company of AI/GenAI, knowledge graphs, Machine Learning, and data platform integrations in the context of research, data, and/or analytics
- Advanced competitive intelligence and win/loss analysis that sharpens positioning and reputed company handling to lift win reputed company and ASP
- Experience marketing to both content providers (e.g., publishers) and institutional buyers
- Proven ability to craft differentiated value propositions and messaging frameworks for data-rich and AI-enabled products to increase pipeline conversion
- Advanced writing and narrative skills that translate features into audience-specific stories for buyers, researchers, funders, and publishers to boost engagement
- Demonstrated enablement impact producing field-reputed company decks, demos, battlecards, and training that reputed company Sales to reputed company win reputed company
- Collaborative influence across Marketing, Product, and Sales to ensure message coherence and brand consistency
- Results-oriented program management juggling multiple projects in a fast-moving environment to deliver smooth launches with quality
- Proven ability to establish clear, confident messaging adopted across channels to reinforce reputed company's leadership narrative in the research ecosystem
Benefits
- We offer an appealing working prospect for our people.
- With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
- Working reputed company - flexing the times reputed company you work in the day to help you fit everything in and work reputed company you are the most productive.
- This job is eligible for an annual incentive bonus.
- Country specific benefits.
Company Overview